Trade Show
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Apple
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Marketing
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Mall
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Why Good Fences also Make a Good Neighbour

by Admin - on Aug 4th 2015 - Comments Off on Why Good Fences also Make a Good Neighbour

residential fencesEstablishing clear-cut boundaries can certainly create an environment of needed respect between neighbours. Not establishing one can certainly be disastrous (although the same cannot be said of the Great Wall of China, breached by the Mongol Army).

In 1279 Kublai Khan, the descendant of the great conqueror – and prolificprocreator – Genghis Khan subdued and ruled over China, undeterred with the great fence. True, this was during barbaric times when war was the ultimate weapon of conquest. These days, establishing residential fences right with your neighbour can save you a lot of trouble – and much-needed sleep.

Mark Physical Boundaries

Going the China way of putting up physical boundaries can certainly help. Residential fences will come in handy in this regard. If a fence is out of the question for whatever reason, create identification markers instead.You can do this by placing plants or similar garden ornamentals. Such clear-cut boundaries should be enough to discourage your neighbour to cross to your yard every now and then.

While a neighbour hopping into your property may not pose an immediate problem to you, your neighbour may exploit this and pretty soon you would find your yard getting smaller by the day.

Be Proactive

Establishing boundaries does not end with just putting up a fence. You may even use the fence as an excuse to talk to your neighbour, if your home shares the same lot and just separated by a fence, to tell you in advance of celebratory nights. This would allow you to brace yourself in case of an all-nighter on the other side of the fence.

Communication is vital to keep your space from being invaded. If intrusions do occur, speaking about it when things are not heated up can be wise. After all, a good fence can make a good neighbour, but a heated argument can lose one.

PPC Investment: Optimizing Online Advertising

by Admin - on Jul 17th 2015 - Comments Off on PPC Investment: Optimizing Online Advertising

Online Advertising

Social media sites made an adjustment in their cost-per-click ad charges in July 2015. With this change, their clients will only pay when a netizen clicks an ad to directly visit an online store. Before, they collected automatic fees when users clicked to simply like or comment on the post.

This is good news since you want to maximize your online marketing efforts at an affordable price. Look at effective ways to optimize your pay-per-click (PPC) plans.

Keyword Matching

C1 Partners says that PPC, like SEO, can help companies reach their full potential. To do this, set keywords to match your specific target market. In this way, your ad will not show up in unrelated searches. With the right keywords, don’t worry about paying for clicks that don’t convert.

Mobile Clicks

There is a rise in the number of clicks from mobile users in 2014, and 2015 shows signs that the trend holds. Upgrade your systems to encourage customers to click your ads and visit your e-store. Creating ads designed for mobile gadgets will boost the amount of clicks you get. Don’t forget to place site links in your ads.

Search Placing or Content Positioning

Your ads may be part of search engine results or as side content in web pages. Both options are good as initial e-marketing moves when you customize keywords that fit each strategy. However, you must remember to choose only one ad network to get a consistent set of relevant results worth your payment.

Ad Rating by Location

Studying how ads fare in different places and times will inform you of important business trends. Make adjustments to audience targeting and timing. PPC campaigns in San Diego, California, follow these trends.

Your PPC investment is an asset when you make the right choice of keywords, network, and clients. Use this with SEO for increased profits—fast.

Trade Shows: Boosting a Company’s Brand Equity

by Admin - on May 13th 2015 - Comments Off on Trade Shows: Boosting a Company’s Brand Equity

Trade ShowTrade shows are events that take place in huge venues. It is a place where different companies show of what they have to offer and why they are the best in their industries. In the perspective of a buyer or a visitor, such event serves as an opportunity to see what in the market. The latest updates, trends and even a sneak peek of what is about to transpire in the near future. Both sided definitely benefit from trade show, but to say such so bluntly is a big understatement.

Records show that every year, there are at least 24,500 trade shows that transpire in different places across the globe each year. The collective earnings of all these events is set to surpass $100 billion, which is money that comes from the different transactions that takes place in such events. With the relevance of such event in today’s society, it comes as no surprise why marketers and consumers find such event one of the best medium to improve a brand’s brand equity.

Based on a research conducted by several executives, such exhibitions provide a one of a kind value that is simply unmatched by other channels in the marketing world. The personal interaction that persists in a trade shows holds the advantage as it gives all the concerned parties a better appreciation for the products.

Narrow geographic limits in terms of both offer and demand are one of the many advantages of local trade shows. A good example of this are different brands from Hong Kong and Products expo  exists ,to offer each year, the new goods in its inventory, which are ready for disposal, in the seafood industry. The local trade is the focus, which wants to acquire new goods, and many consumers who come for the free samples, good deals and new product surprises.

As the participants are comprised mostly of simple Chinese people, there is very little effort concerning aspects such as transition, transportation, as well as housing assistance.

Participating in trade show is a good opportunity for a company to get its brand known in the market. It can serve as an avenue where new bridges are made regardless if it is between a potential customer and a possible supplier of certain materials that can benefit other businesses as well. Morale also can also improve in the event that a company participates in trade shows, giving salespeople more confidence, which is essential in driving the company’s performance.

Apple Looking For a Slice at The Healthcare Business Pie

by Admin - on May 13th 2015 - Comments Off on Apple Looking For a Slice at The Healthcare Business Pie

Apple MarketingApple is looking for ways to expand its network as it ponders the idea of selling its products to hospitals and other establishments that offer health care services. The recently has recently released software framework, which they labeled as ResearchKit. It gives various benefits and improves certain processes that its developers say is relevant to such industry. The new software focuses on, focuses on research and data collection within the medical realm, and the new Apple Watch opens opportunities for health care marketers to read the pulse of consumers in more engaging and intimate ways.

Experts from the iconic American brand are confident that these two technologies will be able to link providers to patient and may prove to be too much of a challenge to the existing and traditional health care marketing campaigns. They even went as far as stating that it will serve as a new standard just simply because of disease and demographic factors that drive utilization.

The new application in the iPhone accelerates the transferring of data among patients as well as researchers. It is important that both parties are able to communicate well due to the nature of how things work in the medical point of view. People who need care need an easy access to their nurses or doctors or the people who are dealing with.

The earliest models of adopters are already tracking, managing as well as engaging with patients who suffer from Parkinson’s, asthma, breast cancer, diabetes as well as various types of heart complications. The application is also placing survey interactions on steroids and popularizing mobile diagnostics. Fast tracking patient recruitment is assisted by what experts call “coolness factor” of the apple brand name.

The ground breaking mobile application that addresses Parkinson’s assists in self-reporting and it takes such to a whole new level. The app allows it participants to have an easier time sending out objective information, which are self-reported, to a person such as a nurse, clinician or doctor while such device provides the monitoring in the absence of a real doctor. Although generally, older adults take loyalty to their primary care physician to a completely new level, which is the opposite in the case of younger adults, they are likely to want to put self-reported data into their physician’s hands. This would shorten the time it takes to stay for an appointment or even reduce the time they need to visit a health care specialist.

Marketing Experts: Print Is Here To Say!

by Admin - on May 13th 2015 - Comments Off on Marketing Experts: Print Is Here To Say!

MarketingSince digital media became a widespread hit among marketers, print ads has never been the same. Many marketers today would rather have their brands projected in monitors and screens. Nevertheless, according to some experts, print ad has just experienced what they call as a “hibernation” stage and was quick to add that it will again emerge as a standard in the industry. One can argue that such statement is scandalous, but there is a reason for such comments.

Marketing is all about staying relevant and such can only be achieved by bombarding people with the right information about your brand and what it stands for. The year 2014 saw another defeat for publishers of newspaper as well as magazines. In fact, 91 magazines from Canada and the United States ceased publishing, almost a half of the 51 recorded the year prior to that.

Records also show that in 2013, revenue from the newspaper end only registered an estimate of 51% of what it used to earn a couple of years ago. Such alarming number greatly puts the life of the traditional media in a questionable state.

The decline in revenue has also puts its toll on the work force as companies have begun letting employees go just to make ends meet. According to a research, an estimate of 700 jobs was cut in 2013 alone. While others commenced with downsizing their operations, some companies chose to increase the price of their subscription. A move, which can be risky given the present circumstances and the position of print media in the macro scale.

Despite all these however, experts believe that print is here to stay. They suggest that the people who are left reading printed materials are the ones considered as the most engaged, which is a desirable trait, from an advertising perspective.

Print’s most difficult challenge now is demonstrating the ad’s ability to engage people despite different alternatives. Experts however believe that there is a solution. Britt Fero, executive vice president and head of strategy in the Seattle office of New York-based ad agency Publicist said in an interview that, “Print is interesting because it actually provokes people to read it,” He added that “Just buying it or getting it in the mail provokes the reader to engage in a way that digital doesn’t. If you have time to read a magazine, then you’re going to really engage with the ads in there. Print ads should inspire you to look at them even longer.”

How Social Media is Killing Marketing

by Admin - on May 13th 2015 - Comments Off on How Social Media is Killing Marketing

Despite the many wonders technology has bestowed upon humanity, many people doubt that it is the answer to everything. In fact, some groups, consisting of highly respectable experts, suggest such can do more harm than good. According to Douglas Rushkoff, an esteemed professor and media theorist, the social media, Big Data and digital technology, in general, stands in the way for marketers to connect with end consumers effectively.

Social MediaIn an interview with the Professor, Rushkoff beamed with confidence and enthusiasm about his stand. His perception about the social media differed from what most experts say and may seem highly controversial, but the man gave interesting points. He expressed his displeasure with what has come to the marketing world, stating, “I don’t know what’s happening anymore.” He continued his talk by saying. “Everything rings at once, and everything refers to something else.”

Rushkoff specializes on creating assessment on certain connections that are missed. As one of the most respected theorists, professors, authors as well as business consultants, he lives and breathes people’s ability to connect with another person or an idea through different media. He referred to multitasking, a practice, which is popular today, as dangerous and chaotic.

He took it upon himself to research about how digital disruption hinders with social interactions and society’s value creation. He carefully dissects each aspect of the media and messaging disconnections from other countries and even governments. He then makes an analysis on the cognitive response of people to communications on both micro a macro levels. He stated that, “marketers are the ones who have been the most interested in how media is changing because, in some ways, they’re the ones with the most at stake.”

After studying the arts of filmmaking and theater direction in Yale, Rushkoff ventured into new endeavors and eventually landed a job as a media strategist in 1991. It is during this year when he started writing his book, Cyberia, which talks about cbyer culture. Unfortunately, his career as a writer took a hit when his publishers canceled his book.

Today, he teaches media theory to college students hoping to spread some light on some of what he think are unacceptable in today’s culture. He also just recently assisted a school’s center for media studies where he discusses how the complex state of digital media is changing human interactions, and impeding marketers’ progress.

Malls: A Dying Tradition?

by Admin - on May 13th 2015 - Comments Off on Malls: A Dying Tradition?

MallEvolving consumer behavior as well as the different trends that came out throughout the years has pushed mall developers to rethink their approach in building malls. According to experts, teens are now less likely to flock into such establishments due to a shift in interest. People today are more active and prefer to do outdoor sports or yoga. The emergence of these issues has made malls built over a decade ago obsolete and irrelevant to the current generation of teens.

Teenagers and their parents from the suburbs used to go to malls almost every day of the week. In fact, the malls used to be swarming with young adolescence that just recently got out of school.  There were also times when people would wait for days outside when a new mall is set to open its doors to the public for the first time. A site, which was common in the 90,’s up to the early 2000’s.

In 1992, the Mall of America first opened its doors in Bloomington, Minnesota. It was one of the most awaited events in the day because the iconic building featured more than 300 stores and included a 4.87 million square feet of retail space, plus numerous of entertainment attractions.

Today, officials said that although the mall still draws a little less than 40 million domestic and foreign shoppers annually, such number is way off compared to its glory days since it opened. In addition to this, they also stressed that competition is highly competitive as newer and modern malls are slowly taking over the top place in the industry.

Big malls such as the Mall of America is in better shape compared to its smaller counterparts. Many retail pundits are echoing the extinction of traditional mid-tier malls. According to data, the last enclosed mall built was in 2006, which is almost a decade ago. Moreover, in a span of 5 years, 25 enclosed shopping malls have bid farewell to the public.

Christopher Zahas, managing principal at Portland, Ore.-based urban planning firm Leland Consulting Group Inc stated in an interview that, “The selling point of malls, when they were originally built and when they started to grow in the ’60s and ’70s, was a volume thing: ‘Come to the mall because we’ve got more retailers than anyone else in town. It’s one stop, 150 retailers.’ That’s not as big of a selling point anymore.” He added that, “People don’t care if there are 150 stores if they don’t want to shop at most of them.”

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