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Understanding the Importance of Branding to Business Success

by Admin - on Sep 28th 2016 - Comments Off on Understanding the Importance of Branding to Business Success

Loyal customer picking a brand conceptAre you wondering why some companies are performing better than yours despite having more experience in the industry? Chances are they are more adept at branding their products and services compared to you.

The brand is sometimes more important than the actual offerings, so why do people pay more for certain luxury goods or devices even if there is a less costly alternative? PR firms in Melbourne and other parts of Victoria noted that building a strong branding campaign enables you to reach a wider audience and gain a loyal following.

Inside and Out

How can you sell your brand to other people if you don’t know who you are and the values you stand for? Review your company and identify its strengths and weaknesses. Knowing these allow you to move forward with a direction in mind. This knowledge allows you to create products and services that reflect your company and its intended users.

Building Brand Values

A company that has no values or sense of direction will always remain lost. Your intended customers will notice this and may only give your offerings a casual chance with a one-time purchase. This lack of vision weakens your branding and prevents you from reaching your objectives. Look at your company and set values that embody everyone in your organisation. This acts as a guideline that everyone can follow when thinking of ad campaigns and creating new products or services.

First Impressions Last

Make it a point to make a good first impression on your intended audience. Doing so piques their interest. This may also increase the likelihood of a follow-up purchase or at least they might follow your social media accounts or website.

These are important aspects of branding that companies must consider implementing. These strategies allow you to reach your target audience and connect with them.

The One Conversion Metric that Stands Out

by Admin - on Sep 26th 2016 - Comments Off on The One Conversion Metric that Stands Out

Conversion Rate OptimizationWhen it comes to conversion rate optimization (CRO), the ultimate goal is obvious: make more sales and leads.

To determine the efforts of your current CRO techniques, metrics are important. But which metric is the best way to approximate the success of your strategies? Your choices range from bounce rates to cost per conversion.

But one metric stands above the rest.

You might be thinking about conversion rates. After all, it makes sense; even the name implies it’s all about conversion rates. But it’s not.

Brush off conversion rates and pay more attention to click-through rates (CTR) instead.

Higher CTR = Higher Conversion Rates

According to PPC advertising experts, there is a clear connection between CTRs and conversion rates. The higher your click-through rate, the better conversion rates you may have. How does this work? It’s all about offering people something that makes them eager to click, which results in a purchase.

It doesn’t matter how you drive those clicks. Paid search ads, social media, remarketing, and videos can do the job for you. This emphasizes the importance of your CTR; if you can improve it by 2X, expect a 50% boost in your conversion rates.

Bias on Conversion Rates

In terms of conversion rates, bias is always a big issue. All conversion rates will tell you is the percentage of users who expressed interest in your products. That’s it.

For example, a potential customer receives an offer from your company through email. These users already know your brand due to research or from past visitations. They received an email because they signed-up to receive notifications. This is more biased; the users chose to open emails and click through your site.

Conversion rates reveal that your customers have been biased from the start.

Quality and quantity of conversions matter more. But which key input metrics should you be paying attention to?

While conversion rates are important, click-through rates should be your number one CRO metric. Apart from being proportional to conversion rates, it also offers an honest opinion on how people accept your products. 

Sometimes, You Have to Let Go… Of Your Stuff

by Admin - on Sep 23rd 2016 - Comments Off on Sometimes, You Have to Let Go… Of Your Stuff

Decluttered Home in PerthSometimes, you have to let go — of your stuff.

Most homeowners reckon their homes might be too small. Whenever they buy new items for the house, they end up wondering where to keep these. On the contrary, however, their homes are just the right size; there is just too much stuff in it.

There is nothing wrong with buying, but when the house has too many things inside, it compromises your lifestyle. Fortunately, the solution is obvious: it’s time to let go. It sounds easy, but it is difficult to apply. But with discipline and determination, your house will thank you for it.

Letting Go is Hard

Despite the numerous clutter-free tips and local storage units in Perth, some still refuse to let go of their things. In their opinion, they do not need to declutter; they just need more space. While some homeowners can afford to add a square metre or two, others do not have that capability.

When it comes to parting with stuff, people have their own reasons for finding it hard. For example, some of their possessions come with sentimental value. How can you let go of those 30 teddy bears in the storage? Others think they will need said materials in the future.

Admittedly, letting go of some stuff is hard. But on most occasions, it is necessary.

You Need Space

Space offers a positive impact, especially inside the house. It is hard to move around if the kitchen has one too many cabinets or a room filled with overflowing clothes. When you have enough space, it is easier to breathe.

More space also means more activities. A bigger dinner party is possible if the dining area is free from excess cutlery, plates or shelves. The kids can play freely in a backyard without old lawn mowers or chairs scattered. Space is necessary and to have more of it, letting go is essential.

Start Small

Decluttering the house is easy when you start little by little. Sort through your possessions and ask yourself: have I used this for the past three months? If you haven’t, get rid of these through garage sales or by giving it to friends or family.

You need space in your home. The best way to achieve it is by letting go.

Personal Loan Mistakes: Hard to Undo Yet Easy to Avoid

by Admin - on Sep 21st 2016 - Comments Off on Personal Loan Mistakes: Hard to Undo Yet Easy to Avoid

Personal LoanWhen it comes to taking out a personal loan, Tara Alderete believes that the question should be less about how much, and more about why.

Alderete, director of education for ClearPoint Credit Counseling Solutions, believes that people should stop treating loans as ‘free money’ and put more effort into investigating their available options as well as the need for the loan itself.

The following are some of the most common loan mistakes you should avoid, lest you find yourself in a financial hole much deeper than you are capable of climbing out of.

  1. Needless Borrowing

"When you're seeking a personal loan, think about why. What's your goal? What do you want to do?" she says. Alderete stresses the danger of taking out loans in haste, as it usually leads to wasted money at best and falling into a debt trap at worst.

  1. Missing Non-Loan Opportunities

‘Generally speaking, the people who can qualify for these 0% offers and really competitively priced personal loans, they've got good credit,’ says John Ulzheimer, a credit expert who formerly worked at credit companies FICO and Equifax, referring to the possibility of skipping loans through debt consolidation by means of opening a new credit card and transferring the balance of other cards to it, particularly at a 0% introductory offer. ‘These things aren't just being given out to people who have mediocre credit scores.’ Ulzheimer adds.

  1. Ignoring One’s Credit Score

Professionals from Rapid Loans stress that people should really start paying attention to their credit scores, as it heavily determines whether they would receive loans at reasonable rates, if at all. Looking good in the eyes of lenders (as a low-risk debtor) can go a long way in securing lower interest rates and an easier time making repayments.

Loans are serious business, as any person in an unescapable debt cycle can attest to. Learning the severity of unpayable loans the hard way is something no one would want to do, which makes learning the specifics of every financial option beforehand all the more appealing.

Boost Your Credit Score in Three Simple Ways

by Admin - on Sep 19th 2016 - Comments Off on Boost Your Credit Score in Three Simple Ways

credit scoreSo you’ve saved up for the down payment on a new home, but have you taken a long, hard look at your credit score? Your credit score will determine the interest rate you will qualify for on your mortgage, primaryresidentialmortgage.com explains. It’s important you’re credit-aware.

An average credit score is good, but it’s not great. And with today’s market demands, you need great credit to qualify for a mortgage and buy your dream house. The good news is you can still do something about it.

Here’s how you can improve your credit, and get a better chance of getting approved:

Pay off your credit card debts

Let’s put it this way: if you’re drowning in credit card debt, lower your expectations. Both your debt-to-income and credit utilization ratio will be high, and that means your lenders will think twice before offering you a loan.

The solution: pay off your balances before submitting mortgage applications. Better yet, add a little extra to the minimum monthly payments. Other than lowering your debt load and boosting your credit score, it can also save you money on interest and show lenders you’re more than qualified.

Stop applying for new credit

A new house can also mean a new car and new furniture. But refrain from applying for auto loans and new credit cards until you’ve locked down your mortgage, or this can raise some red flags.

Shop with intent

It’s smart to shop around for the best rates, but keep the search focused and brief. Over time, your FICO score can start showing your applications as separate inquiries, which can hurt your credit score. It’ll even lower your chances if the lender is using an older version of the FICO score, which reads mortgage applications as separate inquiries when they’re not within two weeks of each other.

Your credit score can sometimes make or break your chances of getting approved for the mortgage of your dreams. Take steps in improving it as early as now, so it’s easier to apply for a mortgage now and other credit lines down the road.

So You Want to Open a Small Bar in Florida?

by Admin - on Sep 19th 2016 - Comments Off on So You Want to Open a Small Bar in Florida?

Small Bar in FloridaOpening a small bar in Florida is not an easy feat. While many have succeeded in this industry, not everyone has the guts and the skills to run a bar. If you’re thinking of opening your own bar in this state, below are a few things you have to consider before making any decision.

  1. Long Hours

Unlike most jobs, owning a bar involves long hours – especially in the first few months of the business. After all, you have to learn the ropes of the business first before you can hand it to the hands of your staff.  If you’re not up for the long hours, perhaps this is not the right venture for you.

  1. Education

While you don’t need a formal background in hospitality to open and run a small bar, it definitely won’t hurt if you study the industry a bit. There are a lot of certificate hospitality training courses that you can take before you open your own bar. This way, you’ll be more prepared for the challenges in the industry.

  1. Licenses

You can’t just open a bar and sell liquors without a liquor license. In addition, you must know that each state has different requirements for a liquor license. So, it is essential that you know which specific documents you need to secure in able to get a liquor license in Florida.

  1. Location

In any kind of business, the location is one of the crucial factors. Look around for a prospective venue where foot traffic is high. Don’t be afraid to open a bar beside other bars, especially if the location is a trending area for hangouts and parties.

Once you’ve considered these four elements, you’ll be better prepared for a small bar venture. After all, you should never rush into decisions when it comes to business – even if it’s just a small bar. 

When It Comes to Branding, Consistently Consistent Wins

by Admin - on Sep 14th 2016 - Comments Off on When It Comes to Branding, Consistently Consistent Wins

Consistent BrandingIt’s no secret that the online marketplace has become noisy — so noisy, some brands find it difficult to stand out. In a world of catchy buzzwords, there’s no such thing as a one-step process to catch everyone’s attention. How do you gain an edge over others in the same niche?

Fortunately, the secret to successful branding is simple — stay consistent.

The best online brands consistently create and maintain different social media platforms, as well as online and offline channels. By staying consistent, you also create a strategy that streamlines professional goals, as well as boost your exposure.

Face the Hard Question

Musselwhite Marketing and Consulting, a local digital marketer, suggests asking key questions first to determine the black and white aspects of your business. Doing so also sheds light on the vague areas, which includes your mission. Skipping this step sounds tempting, but defining all elements in an organized manner gives you better direction in the long run.

Samples of hard questions include the following:

  • Who are you and what is your business?
  • What are your values and mission?
  • Does your brand have a specialty?
  • What sets you apart from the rest?

The Art of Consistency

When it comes to visual and written messaging, consistency is key to your brand’s integrity. Customers appreciate businesses who reflect trust, those who are here to stay. Fortunately, consistency is a breeze when your brand online contains all the basics. Once you have established the key message, think of a short and punchy phrase everyone will remember.

Wording, descriptions, and job titles should be the same across all platforms. While you might have to adapt to a network’s standards, the thought line should remain the same.

Stay Personal

Once you’ve perfected the art of consistency, it’s time to get personal. Tell the world who you are and what you have to offer. It pays to know your audience; after all, they are the fuel for your success. When you know who follows you, it’s easy to stay relatable and conversational.

Investing in expensive techniques and SEO tools is pointless if your brand is inconsistent. Win more audiences by perfecting the art of staying the same.

Thoughtful and Practical Gifts for Your College Student

by Admin - on Sep 8th 2016 - Comments Off on Thoughtful and Practical Gifts for Your College Student

Rent an Apartment in ChicagoNot everyone gets a chance to enter college. Also, not everyone who got in it gets a chance to enjoy it either. Give your son or daughter a happy first year of college by offering them “gifts” that go beyond the physical.

Here are some ideas:

Food – College students can get so trapped in their course lectures and exams they forget to eat. Or, if they do, they just eat whatever is available, forgetting health and the enjoyment of eating. When you visit them, treat them to a restaurant or buy them groceries and help them cook. That way, you are both assured that their mental capacity is not sacrificed due to lack of nutrients. And don’t forget to remind them to eat whatever you leave in the fridge.

Independence – Having a chance to rent an apartment in Chicago is just a dream for some college students, says Realty & Mortgage. So why not help your kids set themselves up by looking for a residence close to their school and possibly their place of work. It would mean so much for them to walk to their school, work, marketplace and supermarket since it will cut down their expenses. Make sure you find an affordable place or pay for their first year’s lease or until they can manage their funds to pay their way.

Exposure – No, it’s not the kind that clients “pay” artists. Exposure here means the chance to learn apart from their college education. Enroll them in online courses they like. Look for and process a possible college scholarship application. Pay for their tickets for conventions, seminars and workshops. Find ways for them to broaden their extracurricular learning and be ready to shell out a bit for their out-of-campus education.

These are simple but compelling gifts that can lift up a student’s spirits and can reduce their stress and pressure. True, as parents this is going the extra mile. But thoughtful and practical gifts can inspire your teen to work for their degree and keep going, no matter how difficult things can get. So consider these investments as well-spent especially if your college student is very appreciative of your efforts.

3 Effective Types of Online Marketing Strategies to Apply

by Admin - on Sep 7th 2016 - Comments Off on 3 Effective Types of Online Marketing Strategies to Apply

Applying online marketingOnline marketing is a must if you want to reach the most number of people and turn them into customers. While traditional advertising methods are still highly effective, there’s no denying that the power of the internet and technological advancements have now given online marketing an edge. Here are three types of strategies that could work well for your business when you do them correctly.

Search Engine Marketing

According to PurpleClick Media, Search engine marketing is the use of various search engines to expose your business website to more audiences. You can use a combination of both paid and organic SEO marketing to get more traffic to your website. It’s important to do keyword research to make sure your sites would rank high for users that actually want what you’re offering. Search engine marketing also involves building credibility to your brand to make sure search engines acknowledge your website as a reliable one.

Content Marketing

Content marketing goes together with SEO marketing because once you have the traffic, content will be responsible for turning those casual visitors into actual customers. That’s why you need to consistently publish content that counts. Every content you post should be relevant, timely, engaging, well-written, informative, well-organized, and shareable. Content marketing will lead to more activities that will lead to more sales and profit.

Email Marketing

Email marketing is important because not all people who end up liking your products and services will remember to visit your site often. By building a mailing list, you can send out newsletters once or twice a week to give your subscribers valuable content, update them regarding news about your company, or inform them about an upcoming event or special offer. This keeps the engagement in check and promotes brand loyalty to your already existing client base.

Apply these tips to effectively carry out these three types of online marketing strategies. Make sure to do them well and consistently to reap positive and long-lasting results.

Apply these tips to effectively carry out these three types of online marketing strategies. Make sure to do them well and consistently to reap positive and long-lasting results.

Must-Have Qualities Every Great Project Manager Should Have

by Admin - on Sep 5th 2016 - Comments Off on Must-Have Qualities Every Great Project Manager Should Have

Great Project ManagerFor a lot of people, there will come a time wherein they would want to further their career and start to think it is time for them to take the next step. In many cases, they turn to the project management discipline.

However, not everyone has what it takes to become a well-respected, successful, and respectable project manager. Of course, aside from having to complete project management training courses in Utah by Milestone Management Consultants, you also need these qualities and hone them to perform your chosen career the best way possible.

Organizational Skills

One of the most important qualities you need to have is an innate desire for organization. Remember: project managers take full responsibility for everything related to a project, from planning to budgeting, executing to monitoring, and supervising to ensuring the completion of every phase of the project on time.

With this said, you need to possess an array of organizational strategies you can use for various projects. Successful project managers have amazing organizational and planning skills, which they continue to hone with every new project they receive.

Empowering Communication Skills

As a leader, you need not just regular communication skills. You have to have a way of communicating to your people in a manner that empowers and motivates them. Straightforward, concise, and accurate communication skills are a must-have in order to become a great project manager.

Every Other Personality Traits and Skills of Effective Project Managers

Aside from exceptional organizational skills and empowering communication skills, you also need to hone your abilities to manage time and tasks. Of course, leadership skills also play a major role, as you would have people working for you and you want them to respect and look up to you rather than fear you. Another key element that makes a project manager effective is the ability to interact comfortably with others as well as work under pressure and within time-limited schedules.

When you know you have these qualities, consider becoming a project manager to step up your career.

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