Online MarketingOwning a small business may be difficult because of the stiff competition in today’s market. That’s why you have to be resourceful when it comes to promoting your business. Sure, you have to spend money to get your name out there, but you can also take advantage of online resources available for free. Below, Digitise My Business shares some of them and how to use them in your online marketing campaigns.

Web Analysis Tools

If you’re new in online marketing and SEO, worry not because there are many web analysis tools that you can use for free. Tools like Google Webmaster Tools, Google Keyword Planner and Google Analytics will help you evaluate your online marketing strategies and measure their effectiveness. With all these, you can find out how to further improve them.

Social Media Sites

Everyone, even business owners, can use the power of social media to their advantage. This platform is so incredibly popular because it allows interaction. As a small business owner, it’s your job to reach your target market and engage them to become part of a community that loves what you’re selling. If you use your social media accounts the right way, you can attract hundreds and thousands of new clients.

Competitor Trackers

It’s also important to know where your competition stands to come up with better, stronger strategies. Not doing this is impractical because more often than not, your competition is also tracking your campaigns. Google Alerts, Alexa and Compete are some of the tools that can help you curb the competition and track their progress easily. Use this information to know which direction to take.

There are so much more you can do to promote your business on the web that doesn’t include spending a lot of money; some are even free. You just have to know how to look for these tools for the benefit of your online marketing pursuits.