SEO Company Based in MontrealThe growth of paid search has led many brands and marketers to wonder why they should even pay attention to organic search. They argue that since Google is just showing advertisements anyway, then why not allocate a bigger part of the budget for paid search and be done with it?

If you want to grow your traffic, ignore this suggestion. Organic search may be down, but there are numerous reasons why your mobile SEO efforts should still persevere.

More Clicks Guaranteed

Voodoo Creative, a local SEO company, believes that first organic listings receive more clicks compared to sponsored ones. A study from Mediative, another marketing agency based in Montreal, seconds this motion.

The company’s paper entitled “How Do Consumers Conduct Searches on Google Using a Mobile Device?” reveals that a large part of their mobile click shares ends up with organic search results. Users see paid results, but they often brush these off, focusing on organic listings instead.

Still hesitant? Try breaking it down and you’ll see that the top listings receive 73 percent more clicks.

The Top 4 Matters

The study also compared traffic from above-the-fold listings to desktop results. They reported that users do not click on listings beyond the top 4 results. Apparently, mobile searchers are not fond of too much scrolling. For mobile devices, 92 percent of the clicks are always confined to the top 4 results.

What does this mean for you?

Set your eyes on the first four organic listings; a position on the second page shouldn’t be an option. If so, searchers will not see you, especially on mobile.

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Keep Up the Faith

With all these paid search hubbubs, brands and marketers would rather not try anymore. But by putting things in perspective, you steer clear from bad strategic decisions.

Mobile SEO will always be effective. You can still increase your smartphone traffic by 84 percent, especially if you fix mobile-friendly errors.

The greatest marketing campaigns always need the power of two: paid search and SEO. Don’t immediately cut your budget for mobile paid search; think things through multiple times before you make a decision.