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Food Safety: Why Temperature Matters a Lot More Than You Think

by Admin - on Jan 9th 2017 - Comments Off on Food Safety: Why Temperature Matters a Lot More Than You Think

The Food BusinessRunning a food business, or hosting parties at home for that matter, is more than just serving delicious food. Food safety, handling, and management are also important. Food in itself is tricky because of its ingredients and the way it’s cooked, so keeping them fresh and edible has always been a challenge. However, the government has released a food safety guideline that people in the business and even simple homeowners should follow to ensure the quality of food they serve to their families and to the public.

Why Temperature Control?

One of the most important points in the guideline is temperature control. Food temperature is maintained at a certain degree (below -5˚C or above 63˚C) to control the growth of food poisoning bacteria. Food stored at room temperature (approximately 21˚C) are the ones prone to bacteria growth. Food temperature should be observed before, during, and after cooking.

Failure to control food temperature can cause microorganisms to breed in the food, which can make people sick (i.e. food poisoning). Food poisoning can happen to anyone who has consumed food contaminated with unhealthy microorganisms.

Ensuring Food Temperature

The most common way to ensure proper food temperature is through the use of a thermometer. As mentioned, the way food is managed depends on its type and ingredient. Therefore, you should be aware of how to handle different kinds of meals. Aside from using a thermometer, chaffing dishes and food warmers can be of great help as well. This is the reason why restaurant offering buffet meals use electric Bain Marie food warmer, to keep food at the desired temperature longer than usual.

Keeping the food at the certain temperature can be a challenge, especially during different seasons. Nevertheless, proper training and materials can help keep your food as delicious and safer for longer.

Top Reasons Google Suspend Your Local Business Listing

by Admin - on Nov 28th 2016 - Comments Off on Top Reasons Google Suspend Your Local Business Listing

Business Local Listing in MelbourneDid Google recently suspend your local business listing, but you’re unsure why? If you’re wondering what you did wrong, below are some ideas.

  • Your website field has a visible forwarding URL. This is a no-no. According to Google’s guidelines, you must refer or redirect URLs and contact numbers your business actual location.
  • You have too many keywords in the field for business name. Google typically orders a soft suspension if you add excessive information/keywords such as store codes, taglines, special characters, and the like.
  • You utilised a non-verified location in your listing. Essentially, all your listing must be verified, otherwise, unverified listings that are displayed on Google Maps would be taken down, along with its reviews and images.
  • You have multiple verified listings for only one business. Put simply, one business should only have one listing.
  • Google Plus doesn’t allow your business type or consider its sensitive. According to the guidelines of Google Plus, all businesses dealing in regulated services or products including drugs, alcohol, tobacco, gambling, medical devices, firecrackers, and weapons must set an age and geographic restriction for their content.
  • You have a virtual mailbox or office address for your business listing. It’s extremely unethical and in bad taste to have a listing page for a virtual office or mailbox unless it’s also staffed during your service hours, explains a local SEO specialist in Melbourne. He adds that in the event that someone reports you to Google or Google catches you, it will automatically remove your listing.
  • You really didn’t do anything wrong, but the industry you’re in is a natural magnet for spam. There have been instances wherein Google’s spam filters unintentionally suspend and remove a listing. Post your problem on Google’s My Business forum in order that a Top Contributor will see your case and take it to the relevant people.

There might be other reasons why Google might suspend your local listing, but keep these in mind since these are the most cited causes for suspension. That said, brush up on the guidelines imposed by Google My Business to being suspended again in the future.

Pay-Per-Click Mistakes You Must Watch Out for

by Admin - on Oct 27th 2016 - Comments Off on Pay-Per-Click Mistakes You Must Watch Out for

PPC Marketing StrategyBusinesses make use of pay-per-click to boost a product or service through sponsored ads. It is one of the most effective techniques in digital marketing yet also one of the most confusing.

Turn your PPC campaign into a successful marketing strategy by avoiding these mistakes below:

Sending Visitors to Your Home or Contact Page

Most PPC specialists make the mistake of sending visitors to pages that do not match the product, service or brand that they are targeting to promote or sell. For example, if you’re into PPC advertising and running an ad for the keyword “brand new white sneakers,” you don’t lead your visitor to your home or contact page.

Sure, they can learn more about your product on these pages, but you’ll only frustrate them into looking for it. A better approach would be leading them directly to the product page or the section that will help them complete their purchase, says Disruptiveadvertising.com.

Staying Away from Geo-Targeting

Even if your product or service is available worldwide, it is still important to make use of geo-targeting when working on a PPC campaign. People are keen on using a local provider or a company that recognizes the state they are part of. It’s more of a psychological thing, but more marketers have seen the positive effect on both conversion and sales. Search engines like Google and Bing can geo-target PPC ads by state. Make use of this feature by creating a number of ads and inserting your state name inside of them. Doing this broadens your reach as visitors know that you recognize your business’s location.

Forgetting About Negative Keywords

Millions of people search the internet every day, and their searches can be as random as finding a local business or finding a lyric to an old song. These searches can do your PPC campaign bad by leading direct customers to other search results. Because of this, it is important to use negative keywords to prevent ads from displaying whenever certain words are searched for. This does not only target the right consumers, but also saves you money.

PPC campaigns can cost a lot, which is why businesses and marketers alike should be cautious when running one. Boost your business online by making this strategy work for your advantage.

Scrutinizing for Quality: Packaging Validation Protocols in Every Product Sampling

by Admin - on Oct 25th 2016 - Comments Off on Scrutinizing for Quality: Packaging Validation Protocols in Every Product Sampling

industrial product packagingIt’s quite hard to forcefully say that your product is the best or at least good, especially if you have no basis. For this reason, industrial product packaging validation helps to reassure your customers that you’re actually providing accurate details.

If you’re a start-up business providing any kind of goods, you have to make sure that packaging validation is an integral part of your marketing and development; because if it isn’t, it will be easy for your competitors to counter whatever promise you sell to the market.

For a complete understanding of how packaging product validation works to cement the quality of your business, below are some of the highlights the process.

Test Viability

From stress testing to actual use, you have plenty of options to choose from to make sure that the quality of your product is really there. Generally, what you want to start testing first is the wear, expiration, or the limitation of your item. If you’re in the food business, you have to master the expiration period before the item becomes stale. If you sell any device or equipment, you have to know their use limit, and so on.

Sanitation

Even if you’re not in the consumables industry, you will need to still practice sanitation in all of your product packaging. Whether you box, seal, or simply wrap your product, if the workstations are a mess, it’s possible that pests and other unwanted guests might make its way inside. You don’t want that.

Strict Adherence to Quality Standards

Apart from self-assessing, you also need the approval of regulatory boards such as the FDA, the ISO, and the European Community if you ever hope to become marketable. These authorities can directly influence if your target market will respond to what you offer them. Just imagine eating a newly discovered fruit without the FDA ever knowing about it. Of course, something is certainly wrong.

Quality is not something companies make up, big or small. Therefore, if you see any new product in the market, you can rest assured they are safe and reliable.

3 Steps for an Effective Online Marketing Campaign

by Admin - on Oct 24th 2016 - Comments Off on 3 Steps for an Effective Online Marketing Campaign

Online Marketing CampaignMany companies often struggle to effectively use various online platforms to grow their sales and business.

Thanks to the internet, you can grow your business reach without embarking on a capital-intensive expansion plan. Taking your business online eliminates geographical boundaries and holds the promise of reaching more people.

Businesses, both large and small, realize an increase in sales and profits by employing costs effective online marketing strategies. From in-app ads to paid social and PPC advertising, you can market your goods and services to a wide range of clients. To maximize efficiency, you need to keep a few crucial factors in mind before launching a marketing campaign on the internet.

Know your audience

Dynamic online marketing spans more than just placing an advertisement. You need to put your ads on the platforms that yield the highest rewards by reaching the largest number of customers. As such, you need to understand where most of your potential customers hang out and place them there. You need to know the age bracket of your ideal customer, their level of education and social status before making a choice. Employing the services of a professional enables you to overcome this hurdle with relative ease.

Make the ads appealing to the eye

A combination of text-based ads and banners works wonders for your business since they can capture the attention of the readers quite quickly. Have an expert package you message in a most compelling manner for maximum effect. Making your ads scannable ensures your message hits home even with the cursory visitors and will increase your sales.

Define and set your budget

Setting a budget allows you to track the efficiency of a marketing campaign. It enables you make the necessary adjustments and increase the return on investment. It also lets you pick an advertising platform as each of them carries a different price tag as well as reach.

With proper planning and strategy, you can make your online marketing campaigns efficient and profitable. However, you need to make use of the most productive platforms to reap maximum benefits.

Cash Management: Slightest Mistakes can Lead to Bankruptcy

by Admin - on Oct 15th 2016 - Comments Off on Cash Management: Slightest Mistakes can Lead to Bankruptcy

Capital optimizationAll business owners and operators have numerous obligations in terms of finances. From loans to mortgages, from salaries to assets, and from cash flow to overall profits, they have a lot on their hands. But just like all organizations, serious financial-related issues may arise, which can result in liabilities and may even ultimately lead to the bankruptcy of a company.

This is why proper cash management is a must for all businesses. With the help of a reputable and well-established provider of cash management services, you can rest easy knowing that all financial aspects of your business are well-taken care of.

Staying Financially Afloat

Through such services, you can remain financially afloat as the service provider will take full responsibility for all financial components of your business. These include revenue collection, investing your organization’s cash on profit-making ventures. They will also manage your company’s assets to ensure that they remain useful and profitable.

Cash Flow and Risk Management

Since cash management has everything to do with the management of a company’s liquidity and cash flow, it is extremely important for you to leave such matters in the hands of professionals. Always remember that when it comes to finances, there are so many risks and procedures involved, and even just the slightest mistake can already cause a major financial disaster.

Capital Optimization

Another way that a cash management company will help you with is through capital optimization. Through capital management optimization, they will develop a program that will allow your company to achieve its maximum potential in terms of cash flow and liquidity. Your chosen service provider will also discover and determine any potential financial disadvantage as well as help you improve areas that require so.

All in all, having such financial experts on your team will help you remain financially stable, grow and expand your company, and ultimately, have better revenues and profits.

How to Make your eCommerce Website More Usable and User-Friendly

by Admin - on Oct 7th 2016 - Comments Off on How to Make your eCommerce Website More Usable and User-Friendly

A user-friendly websiteThe world of eCommerce is tremendously competitive since your competition is only a click away. If visitors don’t like your website, they’ll just look for another site. You have to make certain that your site is as user-friendly and usable as possible if you want to attract more customers and attention to your brand — the following tips will help you do just that.

Purchasing Without Having to Register First

Consider enable guest visitors to checkout items without having to register. You should then follow up if they wish to sign-up so that their next purchase will be easier. Studies state that this strategy could increase sales, decrease cart abandonment rates, and enhance customer satisfaction and retention.

Straightforward Sign-Up and Call-to-Action Buttons

No one really likes to answer long sign-up forms just to he or she could register to your website. All you really need are essential information like a username, password, and email address. The rest you could get later on. That said, make sure to feature call-to-action buttons in strategic locations in your site to aid in increasing conversions and enhance usability of your website.

A Safe and Secure Shopping Cart

Your customers must feel confident purchasing your products through your website. This means that you have to assure them that your website is secure enough to protect their privacy. A web design specialist in Utah suggests that you obtain an updated SSL certification and a trust certificate such as VeriSign or Hack Safe to make to build up trust with your customers.

Easy Searching

An easy-to-use search function (bonus points for a category refinement feature) aids customers in finding exactly what they’re searching, ensuring a more satisfying shopping experience. This holds especially true for eCommerce websites that offer a broad range of products.

Breadcrumb Navigation

Customers love to know exactly where they are in the buying process—the steps they’ve done and how many steps until they’ve successfully bought the item, otherwise, you risk cart abandonment. In addition, utilizing breadcrumb navigation will aid shoppers go back a step if they need to see something again or edit something instead of starting over.

Keep in mind that usability equates to an easier and quicker buying process. And in the grand scheme of things, it won’t matter if you sell the best products or if your prices are competitive if your eCommerce website is confusing and not user-friendly.

Understanding the Importance of Branding to Business Success

by Admin - on Sep 28th 2016 - Comments Off on Understanding the Importance of Branding to Business Success

Loyal customer picking a brand conceptAre you wondering why some companies are performing better than yours despite having more experience in the industry? Chances are they are more adept at branding their products and services compared to you.

The brand is sometimes more important than the actual offerings, so why do people pay more for certain luxury goods or devices even if there is a less costly alternative? PR firms in Melbourne and other parts of Victoria noted that building a strong branding campaign enables you to reach a wider audience and gain a loyal following.

Inside and Out

How can you sell your brand to other people if you don’t know who you are and the values you stand for? Review your company and identify its strengths and weaknesses. Knowing these allow you to move forward with a direction in mind. This knowledge allows you to create products and services that reflect your company and its intended users.

Building Brand Values

A company that has no values or sense of direction will always remain lost. Your intended customers will notice this and may only give your offerings a casual chance with a one-time purchase. This lack of vision weakens your branding and prevents you from reaching your objectives. Look at your company and set values that embody everyone in your organisation. This acts as a guideline that everyone can follow when thinking of ad campaigns and creating new products or services.

First Impressions Last

Make it a point to make a good first impression on your intended audience. Doing so piques their interest. This may also increase the likelihood of a follow-up purchase or at least they might follow your social media accounts or website.

These are important aspects of branding that companies must consider implementing. These strategies allow you to reach your target audience and connect with them.

When It Comes to Branding, Consistently Consistent Wins

by Admin - on Sep 14th 2016 - Comments Off on When It Comes to Branding, Consistently Consistent Wins

Consistent BrandingIt’s no secret that the online marketplace has become noisy — so noisy, some brands find it difficult to stand out. In a world of catchy buzzwords, there’s no such thing as a one-step process to catch everyone’s attention. How do you gain an edge over others in the same niche?

Fortunately, the secret to successful branding is simple — stay consistent.

The best online brands consistently create and maintain different social media platforms, as well as online and offline channels. By staying consistent, you also create a strategy that streamlines professional goals, as well as boost your exposure.

Face the Hard Question

Musselwhite Marketing and Consulting, a local digital marketer, suggests asking key questions first to determine the black and white aspects of your business. Doing so also sheds light on the vague areas, which includes your mission. Skipping this step sounds tempting, but defining all elements in an organized manner gives you better direction in the long run.

Samples of hard questions include the following:

  • Who are you and what is your business?
  • What are your values and mission?
  • Does your brand have a specialty?
  • What sets you apart from the rest?

The Art of Consistency

When it comes to visual and written messaging, consistency is key to your brand’s integrity. Customers appreciate businesses who reflect trust, those who are here to stay. Fortunately, consistency is a breeze when your brand online contains all the basics. Once you have established the key message, think of a short and punchy phrase everyone will remember.

Wording, descriptions, and job titles should be the same across all platforms. While you might have to adapt to a network’s standards, the thought line should remain the same.

Stay Personal

Once you’ve perfected the art of consistency, it’s time to get personal. Tell the world who you are and what you have to offer. It pays to know your audience; after all, they are the fuel for your success. When you know who follows you, it’s easy to stay relatable and conversational.

Investing in expensive techniques and SEO tools is pointless if your brand is inconsistent. Win more audiences by perfecting the art of staying the same.

3 Effective Types of Online Marketing Strategies to Apply

by Admin - on Sep 7th 2016 - Comments Off on 3 Effective Types of Online Marketing Strategies to Apply

Applying online marketingOnline marketing is a must if you want to reach the most number of people and turn them into customers. While traditional advertising methods are still highly effective, there’s no denying that the power of the internet and technological advancements have now given online marketing an edge. Here are three types of strategies that could work well for your business when you do them correctly.

Search Engine Marketing

According to PurpleClick Media, Search engine marketing is the use of various search engines to expose your business website to more audiences. You can use a combination of both paid and organic SEO marketing to get more traffic to your website. It’s important to do keyword research to make sure your sites would rank high for users that actually want what you’re offering. Search engine marketing also involves building credibility to your brand to make sure search engines acknowledge your website as a reliable one.

Content Marketing

Content marketing goes together with SEO marketing because once you have the traffic, content will be responsible for turning those casual visitors into actual customers. That’s why you need to consistently publish content that counts. Every content you post should be relevant, timely, engaging, well-written, informative, well-organized, and shareable. Content marketing will lead to more activities that will lead to more sales and profit.

Email Marketing

Email marketing is important because not all people who end up liking your products and services will remember to visit your site often. By building a mailing list, you can send out newsletters once or twice a week to give your subscribers valuable content, update them regarding news about your company, or inform them about an upcoming event or special offer. This keeps the engagement in check and promotes brand loyalty to your already existing client base.

Apply these tips to effectively carry out these three types of online marketing strategies. Make sure to do them well and consistently to reap positive and long-lasting results.

Apply these tips to effectively carry out these three types of online marketing strategies. Make sure to do them well and consistently to reap positive and long-lasting results.