You Are Browsing ‘Global Trends’ Category

So You Want to Open a Small Bar in Florida?

by Admin - on Sep 19th 2016 - Comments Off on So You Want to Open a Small Bar in Florida?

Small Bar in FloridaOpening a small bar in Florida is not an easy feat. While many have succeeded in this industry, not everyone has the guts and the skills to run a bar. If you’re thinking of opening your own bar in this state, below are a few things you have to consider before making any decision.

  1. Long Hours

Unlike most jobs, owning a bar involves long hours – especially in the first few months of the business. After all, you have to learn the ropes of the business first before you can hand it to the hands of your staff.  If you’re not up for the long hours, perhaps this is not the right venture for you.

  1. Education

While you don’t need a formal background in hospitality to open and run a small bar, it definitely won’t hurt if you study the industry a bit. There are a lot of certificate hospitality training courses that you can take before you open your own bar. This way, you’ll be more prepared for the challenges in the industry.

  1. Licenses

You can’t just open a bar and sell liquors without a liquor license. In addition, you must know that each state has different requirements for a liquor license. So, it is essential that you know which specific documents you need to secure in able to get a liquor license in Florida.

  1. Location

In any kind of business, the location is one of the crucial factors. Look around for a prospective venue where foot traffic is high. Don’t be afraid to open a bar beside other bars, especially if the location is a trending area for hangouts and parties.

Once you’ve considered these four elements, you’ll be better prepared for a small bar venture. After all, you should never rush into decisions when it comes to business – even if it’s just a small bar. 

Web Design Trends that will Rule in 2017

by Admin - on Aug 27th 2016 - Comments Off on Web Design Trends that will Rule in 2017

Web Design Trends The internet is an arena of intense competition where the prize is web traffic. With millions of websites competing for an audience, getting on top is a challenge. It’s important, therefore, to step ahead of the competition by keeping your web design updated with the latest trends and by studying future trends.

Here are the web design predictions for 2017:

Age-Responsive Design

Today’s trend is the responsive web design, which adjusts the content of the website depending on the screen of the device. In the future, web surfers will see a design that adapts the content of the website to the age of the user. Experts are seeing that the contraction and expansion of navigation menus will be based on the user’s competency level. For instance, beginners will have stripped-down interfaces, while the elderly group will enjoy bigger and clearer fonts.

Haptic Feedback

In Haptic feedback, the sense of touch is given importance in a user interface. The users will be able to handle apps through haptic such as a pattern of subtle pulses leading users to a certain button or giving them a comforting texture on the page being viewed to prevent them from leaving the site.

Emphasis on Originality

Viper Online Marketing, a digital agency in Perth, predicts that there will be a focus on originality, as consumers will continue to seek authenticity from the brands. There will be a decline in the use of stock imagery. Bespoke visuals will rise in popularity as they can help brands strike a connection with the consumers.

To stay competitive in the web design arena, you must be versatile and welcome the changes. You should not just focus on what’s popular today. Look ahead and get ready to dominate the web. Remember, you don’t have to do it alone, there are web design experts who can help you succeed.

The Earlier the Better: Financial Lessons for Young Adults

by Admin - on Aug 15th 2016 - Comments Off on The Earlier the Better: Financial Lessons for Young Adults

Financial Management for Young AdultsPersonal finance is not a prerequisite course in college – yet. So right now, you might be clueless on how to manage your own money, especially when you are about to enter the corporate world for the first time. To understand personal finance, you must learn the important things about money.

Discipline and Self-Control

Your parents may have taught you self-discipline in all aspects of life; handling of money is one of them. As you grow older, the money you get is no longer just for buying anything you like. You must also learn to determine what to buy and not to buy even if you have good credit.

In New Zealand, you can easily find lenders such as Rapid Loans which offer personal loans. Although you can effortlessly purchase an item on your credit, do you really want to pay interest on that pair of jeans? You better think twice. Self-control is the key.

Set Emergency Fund

It is wise to keep a fixed budget every month and save some amount from your salary no matter how low it is. You should learn that having money in your savings account can really keep you out of financial trouble. Also, if this will become your monthly habit, pretty soon you would have more than just emergency money. You can have holiday money or even retirement money in the future, which is bigger than you'd expect.

Know Where Your Money Goes

You have to realize the importance of making sure that your expenses are not exceeding your monthly income. You need to learn that making small and manageable changes in your daily expenses can have a big impact on your financial status. Keeping your recurring expenses low will also give you big bucks over time.

The sooner you start saving, the less time you have to gain the amount you need for your retirement. The best thing is it will also be sooner for you to call a job as an option and not a necessity anymore.

You don’t actually need a fancy degree to become an expert at financial management. If you will simply work on these financial rules, you can retire earlier and wealthier.

Best Mortgage Rate: 3 Tips to Actually Get the Most Favorable Deal

by Admin - on Jul 19th 2016 - Comments Off on Best Mortgage Rate: 3 Tips to Actually Get the Most Favorable Deal

Best Mortgage Rate in UtahMuch like in any other state, you naturally want to get the most favorable mortgage deal in Utah. Ideally, you hope to get be the shortest and the cheapest, but you can feel so bad to a home loan that’s reasonable enough for your situation.

There’s a large number of mortgage products out there, and it’s rather overwhelming to pick which one is really “the one”. Be it your first time or not, The Mortgage Partner Inc asks you to remember these as you explore the market:

The Best Isn’t Always the Lowest

When you search for the best mortgage rate in Orem, Salt Lake City, or Provo, you must not only look at the interest. A home loan may involve a variety of fees, which can affect the final amount you have to pay. Interest rates usually include points plus many other charges imposed by the lender that may increase your average percentage rate, or APR.

You must dig deeper and do your math. This way, you’d know every single applicable fee and find out exactly how much you’re going to owe over time.

Choose Your Lender Carefully

As you shop around for home loans, every mortgage company would try to sell you the idea of a best deal. No matter how good the deal their offer sounds, you should still exercise your due diligence.

It pays to scrutinize the credentials of all lenders you encounter to know which one truly deserves your trust.

Lock It, Lock It, Lock It

Securing a favorable deal is one thing; making it official is another. A quoted rate is nothing unless you have it in writing. In addition, loans are only real when funded, so if the lender doesn’t actually provide you the funds, technically, that’s not financing.

Considering the large amount of money that would change hands, everything in mortgage is negotiable. While advertised deals usually picture the best-case scenario, you have plenty of wiggle room to secure what’s best for your interests.

Don’t Be That Guy: A Survival Handbook for Your Next Night Out

by Admin - on Jul 15th 2016 - Comments Off on Don’t Be That Guy: A Survival Handbook for Your Next Night Out

Night OutWhenever you have night outs, you and your friends bet on who will be the most obnoxious, who will pass out first, and who will puke all over. You always thought it’s a matter of time before you’re finally the one listed in that drunken hall of fame.

Don’t be that guy. Save yourself from a year’s worth of embarrassment and mocking from your friends. When you attend an event at ziplistnightlife.com, have this handbook ready.

1. It’s not just an alcohol party; it’s a survival competition.

You’ve probably heard this way too many times, but you must pace yourself to see how long you can survive. A long party must be approached like a survival event. You will literally be poisoning yourself for hours. Listen to your body and know your limits.

2. Remember: Minimum volume, minimum impact.

The ABV or alcohol by volume is important to survive the night. The rule of thumb here is the lower the volume, the better. Beer contains only nine percent ABV; a shot of whiskey has around 40 percent ABV. Calculate your actions.

Beeradvocate.com shared the formula to get the exact ABV. For whiskey lovers out there, drink slowly or accompany it with a glass of water to lessen the effect.

3. Eat to survive.

Drinking on an empty stomach leads to everything you’ve been trying to avoid. This is vital, as you may end up with a memory blackout, blood poisoning, and all those dangerous antics. Eat a proper meal before the big event.

No, potato chips and fries don’t count. Don’t stop while you’re at the party. Keep on munching to slow down the absorption of alcohol.

Always exercise good judgment and never forget to rehydrate. Have your fun, but make sure to stay safe.

Love Rankings, Love Local, Love Searches

by Admin - on Jun 15th 2016 - Comments Off on Love Rankings, Love Local, Love Searches

Online Product Review in Ontario, CanadaThere’s more to online reviews and customer feedback than just influencing a customer’s purchase decision. Aside from prodding consumers to say “Yes!” to your product, these also impact local searches.

An SEO report from Moz lists online reviews as one of the top factors that influence local search results. If you’re interested in placing your faith in these reviews, here are the best practices to get you started:

What Online Reviews Do

xPosure Solutions, an SEO expert, says the number of reviews a brand has, the review velocity, as well as the diversity of sites, are ranking factors across organic results and local packs. Moz’s survey revealed that “review signals” are bigger than “social signals.” Even Google said reviews play a major role in local search rankings. In fact, it identified three factors:

  • Distance: the proximity of your business listings or matches to what people are searching for. A location’s term serves as the user’s location according to the device’s information.
  • Prominence: focuses on the offline and online prominence of a brand.
  • Relevance: determines how business listings match branded content against what people search for.

Improving Local Search Rankings with Reviews

The first step focuses on Google—particularly, getting your brand noticed by Google. This means claiming business listings with Google My Business. You can also get reviews on other sites, such as TripAdvisor, Yelp, Facebook, Foursquare, and Citysearch.

If improving local search is a priority, keep your eyes on Google My Business. An organized listing offers significant developments in local search performance.

After planting your flag on Google, do the same on other review sites.

Search engines are suckers for online reviews because these determine consumer trust and what you should look for. Experts assume that Google considers the value of reviews because it’s what users look for.

While search techniques continue to evolve, they go back to a simple fact: speak your customers’ language and expect wonders on your search’s performance.

The Land Down Under Gives in to the Bubble Tea Craze

by Admin - on May 30th 2016 - Comments Off on The Land Down Under Gives in to the Bubble Tea Craze

Australia’s trapped in a bubble — a bubble tea craze, that is.

Bubble Tea Craze2013 saw the Land Down Under experiencing a significant growth in the number of bubble tea stores. From the central business district to the quiet suburbs, more stores are opening up in major cities across the country. These stores are no strangers to long queues and customers happily sipping on cups of milk tea with boba.

So, what is the fuss about?

The Boba Rave

Bubble tea, otherwise known as boba, is a Taiwanese drink that has taken the world by storm. Originally appealing mostly to Asian customers, more Western countries are also falling in love with this sweet beverage. Its signature look is an extra thick straw with black tapioca bubbles at the bottom of the cup.

Chatime, a local tea place, says milk tea is also growing in popularity because of its build-your-own-drink gimmick. The choices are endless: the flavour, hot or cold, or if you want tapioca or not. Depending on your choice, your bubble tea can either be sweet and milky or fruity.

A Quick Fix

Unlike popular coffee drinks, bubble tea is easier to make. Despite the lack of whipped cream and other ingredients, bubble tea makers create delicious drinks by adding milk and/or tea with flavoured powder in a blender.

Aussies are big fans of a quick fix drinks whenever the thirst kicks in. Fast hawker fares are winning products for customers from dusk to dawn.

Comfortable Hangouts

The growing number of milk tea places in Australia does more than offer wonderful treats. If you’re looking for a nice place just to hang out with your friends, visit your nearest milk tea place.

Will Australia ever get tired of drinking milk tea? Judging from the empty cups and the long queues, it doesn’t seem like it. 

3 Unique Gift Ideas for Sporty Dates

by Admin - on May 24th 2016 - Comments Off on 3 Unique Gift Ideas for Sporty Dates

Gift IdeasIf you like giving gifts to your date who loves sports, why not consider giving something that fit their needs and interest. While many people think that sports gear and athletic shoes are great gifts for them, which they are, there are other unique and personalize offerings that can please your sporty date. Here are just a few options:

Sports Tickets – If your date is a fan of the West Coast Eagles, you can give them the best seats for the season by buying AFL West Coast Eagles tickets. Men and women, who love AFL, or any other sports for that matter, are fanatically loyal and dedicated to their team. Your partner will be thrilled if you could give them a chance to watch their favourite team up front and personal. Contact a ticket marketplace early just so you are assured you can choose your game and your seating.

Spa Treatment – Sports enthusiasts need time to relax, too. Add a little massage therapy, essential oils, and the pungent aroma of incense and candles and you’ve got a lazy afternoon date. This kind of gift is an ideal monthly ritual especially since you know your partner loves getting active and has been complaining about a crick in their neck or a sore lower body.

Gift Certificates – Even athletic people love discounts and a chance to splurge on the items they like is a wonderful gift idea. Check on their favourite stores and try to get them a gift certificate from there. They can select the item they want without you having to interrogate them about their favourite item, brand or colour. A gift cheque or discount voucher minimizes the chances of you getting them a gift they don’t like.

A gift can speak a thousand words, which is an advantage for people who like to focus on their interests. Your support for their pastime will definitely make them more open to you and hopefully will create a genuine connection between you both. Good luck on your gifts and hope it bears a wonderful relationship.

4 Myths About PPC Advertising You Need to Ditch Right Away

by Admin - on May 13th 2016 - Comments Off on 4 Myths About PPC Advertising You Need to Ditch Right Away

Pay Per Click BlocksWith inbound marketing, PPC hardly comes to mind. To many people, PPC is still a traditional advertising method that adds no value. However, what they don’t realize is that when paid marketing gets combined with organic, businesses can realize better results.

Relying heavily on paid search to drive traffic can be disappointing especially when you don’t get clicks. Combining SEO and PPC is the best way to get traffic as well as improve your site’s ranking. Here are some PPC advertising myths dispelled.

With PPC, you can set it and forget it.

There is a misconception that once you set up a PPC campaign, you’re all set up and you don’t have to think about it anymore. Unfortunately, this is not the case. You invest in your PPC campaign and you can’t just sit and relax, wait for it to work.

You need to carry out frequent tests, constant monitoring and increase/decrease your bid to know what works and what doesn’t. Right here in Denver, most businesses outsource their accounts to a reputable agency offering PPC advertising services.

Being in the first position will make you most profitable.

Unknown to many, being the first may not necessarily translate to profits. However, you may end up spending more cash than you’re getting profits. Nonetheless, being in position one increases your brand’s visibility.

Use as many keywords into your PPC account to get the most traffic.

Stuffing your PPC account with keywords makes it hard for users to know exactly what they’re looking for. You only need to have a few, relevant keywords that will generate returns on your investment.

Quality score is only calculated using click-through rates.

While your quality score will be based on click-through rates, Google also looks at your landing page quality.

Finally, do not copy your competitor’s ads; remember to test your ads no matter the clicks you’re getting and add phone numbers in your copy. Hire a notable agency to manage your PPC account, make recommendations, and optimize your PPC landing pages.

(Don’t) Skip This Ad: The Popularity of Digital Video Advertising

by Admin - on May 11th 2016 - Comments Off on (Don’t) Skip This Ad: The Popularity of Digital Video Advertising

Laptop with Video in SanduskyAmong the most popular mediums of advertising are digital videos found online.

With improved outlets, mostly mobile, this proves the broadening connectivity and reach of this type of video advertising. More consumers are now veering away from traditional media and focusing on what the Internet provides.

So, how is this type of advertising faring now? More.SanduskyRegister.com shares more information about this advertising strategy amidst its immense popularity and the steep competition.

Online Audience

With the continuous increase of people going and staying online, companies have to step up their game. To fit right in, they have to promote their businesses through an outlet where most of their target demographic is: on the Internet.

Just like in other mediums of advertising, competition is fierce and you have to be unique to capture your audience’s attention. On video platforms such as YouTube, there is an option where people can skip your advertisement after 5 seconds. If it doesn’t impress the mass, then consider it skipped.

This is because today’s audience expect advertising to be convenient, targeted, and most importantly, brief. The way they skim through content is fast-paced, so they skip whatever fails to grab their attention.

Growth of Digital Video Advertising

According to a report done by the Pew Research Center in 2014, this type of advertising is expanding at a rapid rate. Every year, it grows by 43.5 percent. By 2017, this will make up 15 percent of the digital advertising market.

The measurement of the price of a digital ad is through views, and the metric used is CPM or the cost per thousand views. Compared to cost per completion and cost per click, this metric shows the vast difference in values among the assorted types of digital marketing strategies.

So, what do you have to do to make sure your advertisement garners attention? Some of the things you can do are: invest in quality, cater your content to audience interests and devices, monitor video shares, include strong calls to action within the video, and incorporate compelling imagery and content to swiftly get their attention.

Apart from the usual banners and static type of advertising, movement can engage your viewers. If you’re looking for a different marketing method, try going digital.