You Are Browsing ‘Writedowns’ Category

Content Marketing: Recognizing “Authority”

by Admin - on Dec 23rd 2016 - Comments Off on Content Marketing: Recognizing “Authority”

Content Marketing StrategyThanks to search engine optimization, it is obvious by now that content is king when it comes to digital marketing. A page can gain substantial mileage in a search results page from Google or Bing, especially when the copy is rife with information and the writing is cohesive. Suggestively, with the vast amount of data traveling in the web on a daily basis, it is natural that the usefulness of information also changes. This is why “authority content” is the way to go.

The Definition of Authority Content

Authority content can have different qualifiers, often depending on the context of a given niche or business. In SEO and digital marketing, for one, authority content primarily serves ranking purposes.

John Lipe, for instance, defines such copies as “keyword rich, creatively driven content” that can push a brand towards recognition. It should have the verbal power to make an impact and influence the audience, turning them into customers. And since content plays a major role in marketing, it should be both informative and persuasive.

The problem with most sites is that they aren’t aware of how content can make a difference and affect their success. An old mindset is the belief that keywords and lengthy blocks of text are the secrets to effective web copy. A marketing blog cites a report that says 70 percent of marketers do not employ effective content strategies.

What Makes Content Marketing Effective?

In creating a content marketing strategy, there are five specifics to consider: brand, messaging, content, promotion, and analysis. The brand is the company’s culture and identity. It should manifest itself in the writing style and copy. Messaging, meanwhile, is the practice of communication techniques, like writing for the target demographic.

Developing the brand in distinguishable messaging should appear in their content. Its value would only be truly effective if it can build trust, encourage engagement, and promote itself. Conclusively, a content marketing strategy should also involve comprehensive analysis. This serves to determine the adjustments needed for content to have the necessary authority – making it impactful.

You’ll Never Be Afraid Again to Rent Out Your Vacation Home With This Insurance

by Admin - on Dec 11th 2016 - Comments Off on You’ll Never Be Afraid Again to Rent Out Your Vacation Home With This Insurance

Vacation HomeMany people today choose to rent out their vacation property to help augment the income. If you would opt for this, make sure you have a rental insurance, so that you can sleep better at night.

If your income is somewhat dwindling and you would like to earn extra doing nothing, then it’s time to consider renting out your home. Don’t be gripped with unfounded fear that somebody or a group of your tenants will just wreak havoc to your vacation property. To ensure you earn a decent income, and at the same time your property is protected, better take out vacation rental homeowners insurance.

Worry-Free Days

When you have vacation rental property insurance, you will have peace of mind even though your tenant has only occupied your home for a day. Some homeowners would keep on checking up on their vacation home for several days or weeks before they will achieve that relaxed feeling where they can say, “My tenant is okay.” With this type of insurance, you don’t need to worry anymore about your property.

Possible Losses a Thing of the Past

You may have previously thought that the income you gain vis-à-vis the amount of the total loss in case your tenant turns out to be a completely unscrupulous individual, would not be worth it. Well, you thought wrong. You will always get to earn a good income and let the insurance answer for occupancy troubles. You can also exercise due diligence in finding a tenant, as what Forbes suggested. Due diligence means looking up references albeit the process would time-consuming.

Income Without Work

Come to think of it, this might be the best way to earn extra money. With this scheme, you just do nothing, right? You rent out a vacation property and just wait at the end of the month or every two weeks, for your income. So what did you do while waiting for the tenant’s payment? Nothing. But, suggests that you use your time into something purposeful. That way, you’ll be happier while waiting for your tenant’s payment.

Indeed, if you have this insurance, renting out your vacation home becomes easier. This will mean helping you augment your finances and at the same time, less worry with regards to your rented property.

Stop Animal Abuse! Spreading Awareness in the Simplest of Ways

by Admin - on Dec 2nd 2016 - Comments Off on Stop Animal Abuse! Spreading Awareness in the Simplest of Ways

Animal CrueltyPets are beloved animals. Not all of them get the love and care they deserve, though. In fact, reports show that about 300,000 animals suffer from abuse every year. More and more people are becoming aware of the abuses suffered by animals, however, and they are taking steps to address the issue.

According to, spreading awareness and helping to educate the public about animal abuse is the best way to make the world a better place for mistreated animals. What are some other examples of things that people can do to fight for animal rights?

Sharing Social Media Posts on Animal Cruelty

With the vast number of people on the digital platform, social media is one of the best tools to utilize when raising awareness. So, don’t just ignore posts geared towards teaching people the plight of animals! Sharing them is the best way to expose animal cruelty issues and make the public aware of the anti-cruelty options that they could take.

Online Fundraising Can Save an Animal’s Life

News of animal abuse and injury could also help raise donations for animals that need special treatment or medical care. For example, news of Buck, a three-year old dog that suffered gunshot wounds to his face, neck, shoulders, mouth, gums, and eyes, raised as much as $10,000 for his rescue and treatment. Even the smallest of donations can make a huge difference.

Volunteering at Animal Shelters

If you’ve got a knack for caring for animals or simply just love being in their presence, why not spend the weekend volunteering at an animal shelter? It wouldn’t take long to find one that’s near your area. Make sure you find a shelter that shares your own values, though, as not all shelters follow the same guidelines. Once you’ve found the right one, you can walk dogs, clean cages, and shower those furry animals with the love they deserve.

Adopting a Pet

Homeless shelter animals end up euthanized when they can’t find a home, as shelter homes don’t have enough space to accommodate several pets at a time. If you’ve got the space in your home and heart for an extra pet, then adopt one yourself! Not only is adoption cheaper than buying a pet, you’ll also give that animal the love and attention it deserves.

There are many ways to fight for animal rights and make a difference. Whether it’s from the simple act of sharing an educational post about animal abuse or volunteering your time at a shelter, your efforts will help save an innocent life.

3 Things to Remember When Choosing Your Dream Home

by Admin - on Nov 14th 2016 - Comments Off on 3 Things to Remember When Choosing Your Dream Home

Living in your Dream HomeIf you’re going to buy your dream home, then for sure you would be choosing the one where you and your family will be able to have a wonderful time. There are many homes for sale out there, but only a few of them stand out and fit the description of being an ideal home. Would you like to find your dream home? The characteristics listed below might help you in your search:

Accessible to the Family

So you found a low-cost and nice house, but its location was in a secluded area. Would you still go for it? A huge “no” may be proper in this case. You see, if you want to live happily in your home, then ensuring that you and the family find it accessible should be at the top of your list. You are more likely to become contented if the home you choose is accessible. The location of your home is important after all.

Comfortable to All Members

Why all members? Well, there are instances that you may have underestimated the number of children that you and your spouse would have. This would render your family uncomfortable if your house does not meet the space your growing family needs. It would be best if you would talk to your spouse about this matter, so that both of you can plan which house would be perfect.

If you don’t want to buy at the moment, First National Mills & Gibbon says that you could also settle for Stratford rental properties.

The Right Rice

Of course, one thing that you ultimately would have to consider when looking for a property to purchase is the price. The property would have to match its location and size. The bigger the house, the heavier the price would be. Always compare the price to prevailing market rates. Fox Business also suggests that when you are budgeting for your house, you have to look at all the expenses involved.

If you are currently looking for your dream house, make sure that you remember these things. Your house must be accessible, comfortable, and it must come at the right price. Once these are evident in a home for sale, then that might be the best one for you.

The Big Toppings Debate: Should Pineapples Go on Pizza?

by Admin - on Nov 8th 2016 - Comments Off on The Big Toppings Debate: Should Pineapples Go on Pizza?

Pineapple on Pizza in JanesvilleOnto more pressing matters, should pineapples ever go on pizza? You may have met several people who are very vocal about their preferences in their pizza. You could either be only two types of persons. Either you love the taste of having pineapple as toppings or vehemently dislike it. It may even have sparked a debate online and turn into heated arguments between longtime friends. Why does this topic bring out so much passion out of food lovers?

You might go out one night with your friends to a pizza restaurant in Janesville, Minnesota. When it comes to choosing the flavor, someone suddenly recommends Hawaiian. Out of the corner of your eye, someone shoots back a disgusted look and starts the debate. This may be the point you start questioning why a simple topping can have polarizing opinions.

The History of Hawaiian Pizza

Understanding the history of this type of pizza can help you set the record straight once and for all. Hawaiian pizza, despite its name, did not originate from Hawaii. It was rather an invention by a Greek-Canadian man named Sam Panopoulos back in 1962. When he moved to Toronto, he started a restaurant based on the pie he had in Naples, known as the birthplace of pizza. He did not have any idea about the history of pizza so he simply made up a recipe from what he knew about the pie. Using a canned pineapples, he made an experiment on what toppings work best and liked it so much that he began advertising it. It immediately caught on and today, that is what’s causing all the ruckus.

While the main reason why this topping angers people so much is subjective tastes, it can be great knowing its history. Only then can you really have a discussion among your peers whether having pineapples as toppings is acceptable or not.

On The Practicality Of Wedding Favours

by Admin - on Oct 28th 2016 - Comments Off on On The Practicality Of Wedding Favours

Wedding favoursCouples who are planning to get married already have their hands full. Between preparing for the wedding day and for family life (eventually), they should also decide whether or not to hand out favours. These are special gifts that are given to guests. Most couples opt not to hand them out, as evidenced by a poll on the forums. Of the 146 respondents, 71% (104) claim that favours are a waste and people don’t usually take them. Only 42 (29%) thought they were a good idea.

Still, this doesn’t tell the whole story. The packaging services of companies such as the Eastpac Group wouldn’t exist if wedding favours were completely useless. After all, people still love getting free gifts in pretty bags or boxes.

The Favour Dilemma

Heather Lee, of the online wedding magazine, Brides, comments that wedding favours aren’t essentials, especially if they’re not something the guests can actually use. They are an impractical expense for many couples. However, done correctly, favours can be an excellent way of thanking guests for gracing the momentous occasion with their presence.

There are various practical ways to show appreciation to wedding guests. For instance, a couple with a penchant for philanthropy can donate to their favourite charity instead of providing favours. Or, the giveaways can be some sort of marketing tactic for a friend or relative who owns a business and wants to be noticed. This works especially well for owners of bakeries, flower shops and restaurants who can provide a small, carefully packaged sample.

Closing Thoughts

At the end of the day, it’s the couple’s choice whether they decide to hand out favours or not. What matters most is financial feasibility. Is the budget big enough to give a favour to everyone on the guest list? Handing out momentos to only a select few isn’t good practice, since some would feel left out. But if a couple chooses to thank their guests by giving favours to all, it will make the moment much more memorable.

Cleanliness and Productivity: Free Your Office from Clutter

by Admin - on Oct 18th 2016 - Comments Off on Cleanliness and Productivity: Free Your Office from Clutter

Office Cleaning in AucklandSeveral researches have concluded that clutter undermines people’s productivity at work. As with anything requiring focus, the correct mindset is important for performance. When clutter is the first and last thing you see at work, it doesn’t help you achieve that high-level performance.

Clutter does not just affect you mentally; it can get in your way physically. Have you ever wasted an hour looking for a file that your boss needed for a meeting, only to find it under stacks of documents on your intern’s desk instead of in the filing cabinet? A messy workplace is a place where things get delayed, affecting productivity and profitability.

Perhaps it comes with the territory. In some offices, such as those of newspapers, trying to control the clutter is like trying to replace a car’s tires while it’s running. Still, companies should try their best to keep the clutter and mess down to a minimum, and schedule major cleaning days a few times a year at least.

In a regular office, you can control the mess by doing the following:

Giving instructions on clutter

Your employees’ desks should be free from clutter before they leave for the day. Inform them to clear their desks accordingly and not just dump whatever’s left of their work in their drawers. If you allow employees to eat at their desks, they should at least cleanup and not leave half-eaten sandwiches lying around. Remind them of the effects of clutter and mess on their performance, and on how other people see them when they spot their filthy work area.

Schedule cleaning

Hire commercial cleaners in Auckland to handle major cleaning days. You can also hire them to clean the bathrooms and break room regularly. Although your employees are capable of getting rid of the clutter on their desk and using the Windex now and then, you can’t expect them to vacuum the carpet or wipe the blinds. These are jobs for the professionals.

Productivity is partly the product of mind-setting. It’s difficult for your employees to do that if they can’t see past the dust and clutter collecting all over the office. Keep your workplace clean and see improvements in productivity.

Step Out of Your Studio: 3 Ways to Remove Your Artist’s Block

by Admin - on Oct 4th 2016 - Comments Off on Step Out of Your Studio: 3 Ways to Remove Your Artist’s Block

Ways to Get Rid of Your Artist’s BlockInspiration is a fleeting thing for many artists. You could be making dozens of artworks or performing at the top of your game this week, but the next thing you know you’re staring at a blank page. Get rid of artist’s block by doing activities outside out of your studio. You might discover that you’ll regain more than your artistic talent.

Find an Outlet

Sometimes, an ideal way to find inspiration is to go for de-stressing activities and make time for them. Read a book at a local library or take long walks in the park or beach. The Ticket Merchant added that letting out that pent-up feeling is possible by watching an exciting sports game. Why not buy Eagles tickets for a West Coast game and scream your lungs out for your favourite team?

Getting out of your comfort zone and looking for relaxing activities outside your daily ritual is necessary, and how much more it is for an artist. Doing something different opens opportunities to discover new experiences and even potential customers.

Visit New Places

Travelling is an amazing method for learning. In fact, there are many art tours available where you can observe monuments or visit the historic birthplaces and homes of well-known artists. Whatever your passion is, visiting the humble beginnings of an artist can breathe life into your ideas.

Go to Class

Online video tutorials and instruction manuals are a helpful means of self-study and nearly costless education, but some minds are better suited for an academic education in a classroom setting. They benefit greatly from going to school and attending workshops than learning online. Either way, why not enrol in a few training sessions to restart your creative gears?

Artistic inspiration needs continued fueling. After all, it can come and go. Search for your own personal trigger — it’s somewhere out there. What separates the remembered from the forgotten is dedication. Don’t wait for inspiration to find you. Take the initiative to move out, search for, and grab whatever opportunities are available to you.

California Holiday: Places to Visit

by Admin - on Oct 3rd 2016 - Comments Off on California Holiday: Places to Visit

Sport Fishing in CaliforniaCalifornia is an amazing state with so many things to offer to both local and foreign tourists. Here are the best places to go when in California:

  1. Forests

Being a tourist, checking in to our social media is a must, but sometimes we have to go off the radar and be one with nature. The Redwood Forests is one of the most popular attractions in California and rightfully so because these towers of beauty are really breathtaking.

  1. Disneyland!

Nope, not the theme park but the resort! If you want to show your inner child some magic, you should definitely add this to your itinerary.

  1. Parks

California has some of the world’s most popular parks such as the Yosemite National Park, which is also known for Glacier Point, Death Valley National Park, and Wild West Mining ghost towns. Other noteworthy parks are Lassen Volcanic National Park, San Diego Zoo in Balboa Park.

  1. Swim, Surf, and Fish

Aside from amusing landscapes, California is also known for splash adventures. Choose from the most popular beaches such as the Big Sur, Laguna Beach, Santa Barbara, and Carpinteria. If you’re feeling extra adventurous, you can try surfing at the world renowned Malibu and Huntington Beach. If you want a different activity, you can also check out fishing charters in San Diego, like Fin Runner Sport Fishing Charters, for a unique fishing experience. Monterey offers tons of attractions as well such as whale watching, national marine sanctuary, and its hidden gardens.

  1. Palm Springs

To add a little luxury on your trip, why not visit Palm Springs where you can relax and dip into A-list caliber swimming pools while enjoying fresh cocktails and the excellent view. Palm Springs also offer outdoor activities such as hiking trails on Native American tribal lands or the San Jacinto Mountains.


Must-Have Qualities Every Great Project Manager Should Have

by Admin - on Sep 5th 2016 - Comments Off on Must-Have Qualities Every Great Project Manager Should Have

Great Project ManagerFor a lot of people, there will come a time wherein they would want to further their career and start to think it is time for them to take the next step. In many cases, they turn to the project management discipline.

However, not everyone has what it takes to become a well-respected, successful, and respectable project manager. Of course, aside from having to complete project management training courses in Utah by Milestone Management Consultants, you also need these qualities and hone them to perform your chosen career the best way possible.

Organizational Skills

One of the most important qualities you need to have is an innate desire for organization. Remember: project managers take full responsibility for everything related to a project, from planning to budgeting, executing to monitoring, and supervising to ensuring the completion of every phase of the project on time.

With this said, you need to possess an array of organizational strategies you can use for various projects. Successful project managers have amazing organizational and planning skills, which they continue to hone with every new project they receive.

Empowering Communication Skills

As a leader, you need not just regular communication skills. You have to have a way of communicating to your people in a manner that empowers and motivates them. Straightforward, concise, and accurate communication skills are a must-have in order to become a great project manager.

Every Other Personality Traits and Skills of Effective Project Managers

Aside from exceptional organizational skills and empowering communication skills, you also need to hone your abilities to manage time and tasks. Of course, leadership skills also play a major role, as you would have people working for you and you want them to respect and look up to you rather than fear you. Another key element that makes a project manager effective is the ability to interact comfortably with others as well as work under pressure and within time-limited schedules.

When you know you have these qualities, consider becoming a project manager to step up your career.