seoAs the competition in terms of local search engine optimization gets tougher, you can’t afford to relax and be left behind. The most relevant traffic you should aim to achieve must come from local search.

As a start, here are five strategies for incorporating local search in your SEO campaign:

Utilize Keywords for Targeting Local Areas

Targeting local markets is logical as the rankings for local searches are less hostile. The SEO consultants from PR Caffeine say that targeting a certain keyword without including the specific local area puts you in a tougher position as you get to compete with rivals worldwide. But, if you target a specific area, you will be competing only with businesses operating in that local region.

Get Your Business Listed in Directories

It’ll be easier to get local traffic if you enlist businesses in local and free directories. Start with Yahoo! Local and Google Places, as a majority of users use these directories when searching for local businesses.

Benefit from the Advantages of Other Search Engines

While Google inarguably leads in web searches, there’s no reason you should forego other search engines, such as Bing’s Local Maps. These are similarly practical as they can also aid in your local search optimization strategy. See to it that you optimize your site for Google+ Local beforehand.

Create Location-Specific Domain Names

If you offer your products and services on the international market, then consider creating domain names for every country you cater to. Google examines at top-level domains, so they can better identify the relevance of a specific URL to search results in a certain country.

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Provide a Map of Your Business Outlet’s Location

Adding a map should be a no-brainer. Put your business address in Google Maps and then click “Link” to embed the code on your website. Put the map on your Google+ Local page or on your contact page.

A worldwide customer base is ideal, but it’s more logical to start within a local area.