Digital MarketingThe world of digital marketing has placed great emphasis on search engine optimisation. Experts believe that by optimizing the placement of your website on the rankings of search engines, your marketing and promotional activities are guaranteed to be on-target.

However, the main thing to understand is that SEO activities are not the be-all, end-all of the digital age. And while every Singapore SEO company is doing huge efforts, how do you optimise your own SEO activities?

PurpleClick Media discusses this below.

Know Your Target

Before you can really begin with all that SEO stuff, it is imperative that you know who your target audience is. Check again on your reasons for doing an online marketing campaign. Are you here to sell a product or introduce a service? Or are you simply here to generate awareness for a particular concern? Either way, you definitely have an intended reader in mind. You have to be clear about this so that your SEO activities will be the embodiment of their unique characteristics.

Research Your Keywords

For SEO to work, you need to identify the exact keywords used by your target audience. You also need to place these keywords or keyword phrases in strategic locations in your article or post. Generally, a keyword is more likely to be noticed by search engines if it is placed in the title as well as the first sentence of your article. Putting it in the last sentence can also help.

Write Compelling Articles

Knowing your intended audience is imperative to writing compelling content. Your audience needs to feel that what you wrote is something that they can easily relate to. This creates the early building blocks to the establishment of your website’s credibility and trustworthiness. Your target audience comes to you expecting to gain something. If you know them enough, you can easily identify this something and give it to them.

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Make Your Article Count

While a short informative article is great for people who simply do not have the time to read a novel, research shows that search engines prefer those that are written in-depth. Strive for at least 1,500 words. If not, 500 will work for now.

There are other things that you can do to be a better SEO writer. However, knowing your audience and keywords and writing in-depth compelling content for them more than makes up a good majority of your SEO efforts. Now, all you need is to link your site across the Internet.