A user-friendly websiteThe world of eCommerce is tremendously competitive since your competition is only a click away. If visitors don’t like your website, they’ll just look for another site. You have to make certain that your site is as user-friendly and usable as possible if you want to attract more customers and attention to your brand — the following tips will help you do just that.

Purchasing Without Having to Register First

Consider enable guest visitors to checkout items without having to register. You should then follow up if they wish to sign-up so that their next purchase will be easier. Studies state that this strategy could increase sales, decrease cart abandonment rates, and enhance customer satisfaction and retention.

Straightforward Sign-Up and Call-to-Action Buttons

No one really likes to answer long sign-up forms just to he or she could register to your website. All you really need are essential information like a username, password, and email address. The rest you could get later on. That said, make sure to feature call-to-action buttons in strategic locations in your site to aid in increasing conversions and enhance usability of your website.

A Safe and Secure Shopping Cart

Your customers must feel confident purchasing your products through your website. This means that you have to assure them that your website is secure enough to protect their privacy. A web design specialist in Utah suggests that you obtain an updated SSL certification and a trust certificate such as VeriSign or Hack Safe to make to build up trust with your customers.

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Easy Searching

An easy-to-use search function (bonus points for a category refinement feature) aids customers in finding exactly what they’re searching, ensuring a more satisfying shopping experience. This holds especially true for eCommerce websites that offer a broad range of products.

Breadcrumb Navigation

Customers love to know exactly where they are in the buying process—the steps they’ve done and how many steps until they’ve successfully bought the item, otherwise, you risk cart abandonment. In addition, utilizing breadcrumb navigation will aid shoppers go back a step if they need to see something again or edit something instead of starting over.

Keep in mind that usability equates to an easier and quicker buying process. And in the grand scheme of things, it won’t matter if you sell the best products or if your prices are competitive if your eCommerce website is confusing and not user-friendly.