A small business ownerSmall businesses and startups often do not have the luxury of outsourcing their marketing needs because of limited budget. Fortunately, there are marketing practices that do not involve spending huge amounts of valuable financial resources.

Ask For Referrals

You will be amazed at how friends and family may know somebody who might just be interested in the products or services that you offer. Learn how to ask for referrals from people you know. Most people say that they are willing to provide a referral when asked. You will likely meet potential clients or at least get something that can benefit your business through your personal network.

Use Brochures

Printing brochures is a cost-effective way to promote your business. You can create brochures that discuss what makes your products and services different from those currently available in the market. Make sure to distribute these to people who are likely to be interested in what you offer.

Use The Internet

Using the internet to promote your business does not require a lot of money. You can even market your business online for free. Create a website or blog. This will increase your chances of being discovered by potential clients who use search engines to find the services or products that they need. Social media sites such as Facebook and Twitter are also powerful tools to promote your business or engage with customers.

Offer Coupons And Giveaways

If you’re confident about the goods and services that you offer, give opportunities for people to experience what you have to offer. Giving a free trial or sample can help you expand your customer base. Research also suggests that using coupons can generate return visits.

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Marketing is one of the most challenging aspects of starting and operating a business. Fortunately, there are marketing techniques that can help you grow your business on a shoestring budget or even for free.