Pay Per Click in TennesseePay per click (PPC) is an avenue that many businesses use, but not all of them use it correctly. You may have all the money you need to spend for advertising yet you won’t be able to make the most of it. Paid clicks are important to the success of your campaign since using it effectively allows you to boost profits and reach your audience.

Negative Keywords

When a small business owner launches a pay per click (PPC) campaign, they often target their market by using keywords that represent search intent. However, some of those keywords serve as an opening for other phrases unrelated to their campaigns. When you choose specific keywords you would also attract wrong clicks to your website, this wastes resources for your campaign. 

One way to filter certain unrelated keywords for your campaign is to specify negative keywords. Using this feature keeps unwanted traffic away from your site. When you exclude a certain audience, you maximize your resources and get the most out of paid advertising.

Using Click-to-Call

Net360 and other companies offering PPC say that many people use their smartphones to look for products or services online. When they look at a local shop, restaurant or business, there is a good chance they might be on their mobile devices. Upon finding what they need, they may want to contact that company to ask for more information. Google has a click-to-call feature for users to include their contact details in their advertising campaigns. This makes it easier for prospective customers to make a call.

Landing Pages

Modifying the landing pages of your websites may not improve the click-through rate of your paid ads, but it allows you to create better ideas for a focused copy. As you audit and check your landing pages, you will be able to boost ad position and lower your quality score, which may result in a better click-through rate.

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Pay per click is a powerful tool, only if you know how to use it effectively. These changes enable you to improve your campaign results.