promotionTo utilise your webite, the next step you need is to make sure people know it exists. Marketing your business’s page should be your top priority and you need to drive traffic to your site. Below, Digitise My Business shares some information on how you can achieve this:

Search Engine Optimisation (SEO)

You want visibility — being among the top results when someone searches for a certain set of keywords will ensure that. You can increase your chances by editing existing content, creating good links and removing barriers of your site content so that search engines can index your site. It is certainly tedious, particularly at the start, but it’s an almost sure-fire way of grabbing the top ranks for your key words. If you don’t have the expertise or manpower, SEO services can be readily outsourced, if needed.

SNS Media

Today, the fastest way to get the word out about your site is through social network sites. Linking your site to your own SNS account can help you specify your target market — age, location, interests, among others.  Aside from linking pages, you can even place ads on such sites. According to Nielsen, people are 68% more likely to remember an ad that they have seen on an SNS site compared with other media.  That’s definitely good news for your business!

Blogging and Guest Blogging

To generate traffic, you can use the power of information through blogging and guest blogging. Providing original content can help bring in visitors who are looking for such information. Give them the latest industry news, trends, and anything worthy of sharing within your particular niche. If you want to draw in even more visitors to your site, consider guest blogging for a site that are more prominent than yours. As these sites already have more steady traffic, you can drive some of that traffic to your own site by creating links back to your page.

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