Sales agent talking to a clientMost sales professionals have a notion that to close a deal, they have to push their customers harder into making a purchase. While a sense of urgency would surely help in speeding up the process, sales is not a one-size-fits-all approach, and you’d be surprised to learn that not all customers welcome the slightest hint of feeling coerced.

Here are some important rules to observe when making a pitch to a potential customer:

Be professional

You’re a professional so look the part. Don’t be late for an appointment and dress well. Remember that you represent the company, and you have to project a good image for it. Moreover, if you don’t know how to carry yourself in front of the customer, how would they trust you?

Don’t lie

The sales profession gets a bad rap for being shady because of some rogue salespeople. Don’t be one of them. Don’t lie to your teeth and feed your customers empty promises (e.g. freebies, discounts and what-have-yous) just to meet your quota. Apart from infuriating your customer and violating their legal rights, any false information you tell your customer will reflect badly on your reputation, as well as the company’s.

Be courteous

Remember that your potential customer is doing you a favor by listening to you, not the other way around. Don’t feel disappointed if they tell you that they’re not prepared to commit to a purchase yet; most importantly, don’t suddenly change your demeanor towards them. Smile and thank the customer for their time.
These are just a few examples of the nuggets of sales wisdom that you’d get to read on the new Lancaster New City review website. The website features a price comparison tool to keep you updated on the latest cost of properties in your area, as well as helpful tips in making a successful sale.

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