Tag archive for ‘advertising’

Growing Your Business With Promotional Items

by Admin - on Jul 2nd 2018 - Comments Off on Growing Your Business With Promotional Items

Coming soon sign in laptopIf you are a looking for an effective way to grow your sales and increase your market share, you need to be creative with your marketing approach. Having the right promotional items, for example, creates a lasting impression on your existing and potential customers.

You need to launch an effective marketing campaign to grow your sales and increase your market share. You must draw the attention of the market to your products if you want to improve your sales. For best results, you can invest in effective and creative promotional merchandise.

Unlike other methods, giving away promotional items lend a personal touch to your marketing efforts. Your prospects interact with the merchandise at a personal level and this creates a lasting impression.

Make them functional

To stay ahead of the curve, you need to impress your target clients with an exceptional range of promotional merchandise. You need to avoid the cheap, “run of the mill” items that are every company’s go-to branding items. Depending on your budget, you can opt for keychains, mouse pads, watches, caps and sun visors, flash drives, or t-shirts.

If your budget allows, you can go over the top and have your clients swooning. For instance, instead of the regular umbrellas, you can opt for the inverted umbrellas that open and close in reverse. Not only are such products eye-catching; they likewise speak of your commitment to excellence.

Make them durable

Resisting any attempts to go cheap or cut corners when choosing promotional items is key to making a positive impression. You want to impress your prospects with both the quality of the items, as well as their branding message. You want to furnish your clients with a range of usable and durable promotional items.

Your prospects are likely to associate the quality of your promotional products with the quality of service you offer. You do not want them to remember you for the cheap pens that bled all over their expensive notebooks. It would ruin any chance of winning their trust and their business.

You need to create a presence in the market if you want to succeed in doing business. Getting a little creative with your promotional items enables you to create a positive and lasting impression on your prospects.

Strengthening Your Brand Through Local Advertising

by Admin - on Jan 27th 2016 - Comments Off on Strengthening Your Brand Through Local Advertising

AdvertisingStrengthening your success in business involves marketing, no doubt, but using your marketing budget for indiscriminate spending will get you fewer results than if you knew exactly whom to market to.

For example, if you operate a small clothing shop in Denver, posting an ad on a national daily may get you some customers. However, the high cost of your ad plus the wastage (people who see your ad in New York are not likely to travel to California just to shop at your store) is hardly worth it. You may argue that this is worth the exposure in the long term. That may be true, but right now, your small business cannot afford to look that far just yet.

You can use your budget for more effective advertising — that which targets your local market.

Why go local?

The cost of running a full-page, one issue ad in a local paper is about a tenth or less of the cost of running the same size ad on a national broadsheet. Why would you waste money marketing to people who have no access to your store anyway and would rather buy from a store that’s in their area? Consider your niche, as well. If your clothing store caters to the 15 to 25-year-old demographic, advertise in a local paper or magazine that the same demographic is likely to buy and read.

Should your online ads be local too?

In the same manner, post ads on websites that people in that age group search online. According to C1-partners.com, for instance in Denver, AdWords will give you a better chance of getting clicks in your area, which means there is a higher likelihood of getting some customers. The point is you have to go local even online. Geo-targeted keywords and search phrases are more effective than general ones. Therefore, in a huge sense, you get what you pay for.

Your marketing strategy will work a lot better if you focus on the community you belong to. Local business is better served by using local advertising.