Tag archive for ‘content marketing’

3 Effective Types of Online Marketing Strategies to Apply

by Admin - on Sep 7th 2016 - Comments Off on 3 Effective Types of Online Marketing Strategies to Apply

Applying online marketingOnline marketing is a must if you want to reach the most number of people and turn them into customers. While traditional advertising methods are still highly effective, there’s no denying that the power of the internet and technological advancements have now given online marketing an edge. Here are three types of strategies that could work well for your business when you do them correctly.

Search Engine Marketing

According to PurpleClick Media, Search engine marketing is the use of various search engines to expose your business website to more audiences. You can use a combination of both paid and organic SEO marketing to get more traffic to your website. It’s important to do keyword research to make sure your sites would rank high for users that actually want what you’re offering. Search engine marketing also involves building credibility to your brand to make sure search engines acknowledge your website as a reliable one.

Content Marketing

Content marketing goes together with SEO marketing because once you have the traffic, content will be responsible for turning those casual visitors into actual customers. That’s why you need to consistently publish content that counts. Every content you post should be relevant, timely, engaging, well-written, informative, well-organized, and shareable. Content marketing will lead to more activities that will lead to more sales and profit.

Email Marketing

Email marketing is important because not all people who end up liking your products and services will remember to visit your site often. By building a mailing list, you can send out newsletters once or twice a week to give your subscribers valuable content, update them regarding news about your company, or inform them about an upcoming event or special offer. This keeps the engagement in check and promotes brand loyalty to your already existing client base.

Apply these tips to effectively carry out these three types of online marketing strategies. Make sure to do them well and consistently to reap positive and long-lasting results.

Apply these tips to effectively carry out these three types of online marketing strategies. Make sure to do them well and consistently to reap positive and long-lasting results.

Maximising Online Opportunities: Focus on Your Content Marketing Strategy

by Admin - on Aug 7th 2015 - Comments Off on Maximising Online Opportunities: Focus on Your Content Marketing Strategy

Content MarketingAn effective content marketing strategy communicates the right message to your customers at the right time. A well-planned strategy begins with identifying the target and knowing their needs. A content marketer creates a topic based on these needs to attract and convert potential buyers. This process takes place during the production of the content.

As the saying goes, ‘Content is king.’ Hat Media further explains that quality content reflects your deep understanding of your customer’s interests. This, in turn, helps in driving prospects to complete a purchase.

Creating Informational and Promotional Content

Content marketing plays an important role in a larger integrated online strategy. This aspect of marketing aims to attract, engage and convert customers. Incorporating this with Search Engine Optimization (SEO) and social media marketing services allows your company to increase your search visibility.

Increased engagement and influence in social media sites can help in influencing consumers with their buying behaviour. The more you influence their personal search results, the closer you are to winning more customers. Content marketing does not simply involve content creation, but also includes the development of channels for a wider customer reach.

Finding Great Opportunities in Social Media Sites

Use various Internet channels for better customer interaction. Some of these channels include social networks. The growing popularity of Facebook, Twitter, Instagram, Pinterest, YouTube and other social sites has been enormous over the past several years. This becomes relatively important to the fast growing social media audiences.

Social media exposure is not enough, though. Updated social media sites can help influence deals and put your brand directly in front of your target audience. Your content marketing strategy should work across social channels for every opportunity to drive more impact.

Content marketing changes as the digital landscape evolves. As a marketer, you need to be updated with these changes to maximise online opportunities for your business.