Tag archive for ‘digital marketing’

Content Marketing: Recognizing “Authority”

by Admin - on Dec 23rd 2016 - Comments Off on Content Marketing: Recognizing “Authority”

Content Marketing StrategyThanks to search engine optimization, it is obvious by now that content is king when it comes to digital marketing. A page can gain substantial mileage in a search results page from Google or Bing, especially when the copy is rife with information and the writing is cohesive. Suggestively, with the vast amount of data traveling in the web on a daily basis, it is natural that the usefulness of information also changes. This is why “authority content” is the way to go.

The Definition of Authority Content

Authority content can have different qualifiers, often depending on the context of a given niche or business. In SEO and digital marketing, for one, authority content primarily serves ranking purposes.

John Lipe, for instance, defines such copies as “keyword rich, creatively driven content” that can push a brand towards recognition. It should have the verbal power to make an impact and influence the audience, turning them into customers. And since content plays a major role in marketing, it should be both informative and persuasive.

The problem with most sites is that they aren’t aware of how content can make a difference and affect their success. An old mindset is the belief that keywords and lengthy blocks of text are the secrets to effective web copy. A marketing blog cites a report that says 70 percent of marketers do not employ effective content strategies.

What Makes Content Marketing Effective?

In creating a content marketing strategy, there are five specifics to consider: brand, messaging, content, promotion, and analysis. The brand is the company’s culture and identity. It should manifest itself in the writing style and copy. Messaging, meanwhile, is the practice of communication techniques, like writing for the target demographic.

Developing the brand in distinguishable messaging should appear in their content. Its value would only be truly effective if it can build trust, encourage engagement, and promote itself. Conclusively, a content marketing strategy should also involve comprehensive analysis. This serves to determine the adjustments needed for content to have the necessary authority – making it impactful.

Get With the Digital Marketing Program

by Admin - on Jun 28th 2016 - Comments Off on Get With the Digital Marketing Program

Digital Marketing CampaignsWhen you're planning to start a business in Australia, one of the best spots to set up shop would probably be in Melbourne. It is ideal for running big businesses and a good place to access some of the most reputable digital advertising agencies.

The digital world is the place to make your mark, which is why you need a digital advertising agency. You need their services if you want your company to be successful. However, it is not as simple matter. Simply engaging an advertising agency does not mean you can sit back and relax. You still need to have a hands-on attitude if you want your advertising campaigns to be successful.

Get into the System

Before you even think about signing that contract with the agency’s representative, make sure you have a good sit-down with the account manager first. That way you know exactly with whom you will be dealing directly. You can ask all the questions you want about the campaign. In addition, you can set expectations so they know exactly what you want to happen with your campaign as well as how you want it managed. You should always remember that the success of your campaign leans on how good your agency is in getting your message across.

Be Aware of the Progress of Your Campaign

You always need to be on top with what is going on with your advertising campaign. You should make it a point to get progress reports at regular intervals in case you see anything that needs fixing. You can catch a problem with communications before it becomes a disaster. It is important to monitor progress constant to make sure everything is running smoothly. Monitoring progress can also give you an idea of how you can improve your campaign and adjust objectives as needed.

There are many things to face when dealing with advertising your company. Nevertheless, with a little cooperation with the right agency and good managing, your campaign is sure to be a success.