Tag archive for ‘Online Marketing’

Do You Have an App for Your Consumers’ Needs?

by Admin - on Nov 17th 2016 - Comments Off on Do You Have an App for Your Consumers’ Needs?

Mobile Online PaymentApplications, or apps, are everywhere. They’re on planes, trains, ferries, and buses. They’re in homes, offices and places where people congregate. If you doubt the pervasiveness of apps, just consider the phrase, ‘There’s an app for that’. And you’ll recognise just how much apps have invaded people’s lives.

Mobile Apps and a New Way to Pay

In fact, apps are posing a challenge to traditional business, ‘disrupting’ processes, and endangering profits for companies that fail to adapt. One industry at potential risk is banking and finance. The Macquarie Group predicts the four big banks in Australia could lose $27 billion per year because of mobile app payment systems.

To avoid the potential loss of billions, most banks are offering mobile solutions to simplify payments and integrate services. Commonwealth Bank, for example, is enabling customers to withdraw from the ATM using their smartphones. This sort of convenience strengthens loyalty and brand image.

The Allure of Apps

Deloitte’s recent data reveal that 79% of Australians own a mobile phone, with six in 10 owning multiple devices. Many have made online purchases through their mobile phones. Of course, mobile apps are not just for shopping and paying. Businesses, such as Uber, Clipp and Beat Q have developed apps for music streaming, real-time promotions, and loyalty points.

Mobile apps, Viper Online Marketing further explain, can enhance online marketing efforts through synergy. Application development that combines the business’s social media and website can improve the organisation’s online presence. And with it, its bottom line.

An app adds value to your business in three ways:

1. It gives you a competitive edge because you’re offering a unique experience for customers.

2. It helps your business operate better, making processes more efficient.

3. It secures your organisation’s future in an ever-changing market.

So, does your business have an app that meets your customers’ needs?

3 Steps for an Effective Online Marketing Campaign

by Admin - on Oct 24th 2016 - Comments Off on 3 Steps for an Effective Online Marketing Campaign

Online Marketing CampaignMany companies often struggle to effectively use various online platforms to grow their sales and business.

Thanks to the internet, you can grow your business reach without embarking on a capital-intensive expansion plan. Taking your business online eliminates geographical boundaries and holds the promise of reaching more people.

Businesses, both large and small, realize an increase in sales and profits by employing costs effective online marketing strategies. From in-app ads to paid social and PPC advertising, you can market your goods and services to a wide range of clients. To maximize efficiency, you need to keep a few crucial factors in mind before launching a marketing campaign on the internet.

Know your audience

Dynamic online marketing spans more than just placing an advertisement. You need to put your ads on the platforms that yield the highest rewards by reaching the largest number of customers. As such, you need to understand where most of your potential customers hang out and place them there. You need to know the age bracket of your ideal customer, their level of education and social status before making a choice. Employing the services of a professional enables you to overcome this hurdle with relative ease.

Make the ads appealing to the eye

A combination of text-based ads and banners works wonders for your business since they can capture the attention of the readers quite quickly. Have an expert package you message in a most compelling manner for maximum effect. Making your ads scannable ensures your message hits home even with the cursory visitors and will increase your sales.

Define and set your budget

Setting a budget allows you to track the efficiency of a marketing campaign. It enables you make the necessary adjustments and increase the return on investment. It also lets you pick an advertising platform as each of them carries a different price tag as well as reach.

With proper planning and strategy, you can make your online marketing campaigns efficient and profitable. However, you need to make use of the most productive platforms to reap maximum benefits.

3 Effective Types of Online Marketing Strategies to Apply

by Admin - on Sep 7th 2016 - Comments Off on 3 Effective Types of Online Marketing Strategies to Apply

Applying online marketingOnline marketing is a must if you want to reach the most number of people and turn them into customers. While traditional advertising methods are still highly effective, there’s no denying that the power of the internet and technological advancements have now given online marketing an edge. Here are three types of strategies that could work well for your business when you do them correctly.

Search Engine Marketing

According to PurpleClick Media, Search engine marketing is the use of various search engines to expose your business website to more audiences. You can use a combination of both paid and organic SEO marketing to get more traffic to your website. It’s important to do keyword research to make sure your sites would rank high for users that actually want what you’re offering. Search engine marketing also involves building credibility to your brand to make sure search engines acknowledge your website as a reliable one.

Content Marketing

Content marketing goes together with SEO marketing because once you have the traffic, content will be responsible for turning those casual visitors into actual customers. That’s why you need to consistently publish content that counts. Every content you post should be relevant, timely, engaging, well-written, informative, well-organized, and shareable. Content marketing will lead to more activities that will lead to more sales and profit.

Email Marketing

Email marketing is important because not all people who end up liking your products and services will remember to visit your site often. By building a mailing list, you can send out newsletters once or twice a week to give your subscribers valuable content, update them regarding news about your company, or inform them about an upcoming event or special offer. This keeps the engagement in check and promotes brand loyalty to your already existing client base.

Apply these tips to effectively carry out these three types of online marketing strategies. Make sure to do them well and consistently to reap positive and long-lasting results.

Apply these tips to effectively carry out these three types of online marketing strategies. Make sure to do them well and consistently to reap positive and long-lasting results.

Achieve Online Marketing Success With These Simple Steps

by Admin - on Jul 12th 2016 - Comments Off on Achieve Online Marketing Success With These Simple Steps

Online Marketing in OgdenWhether your goal is to sell your products on the Internet or promote your brand’s online presence, you need to have an attractive website. Keep in mind, however, that there’s more to creating a website than just paying for a domain name and hosting service and then choosing a nice theme. To attract visitors, you need to put in some serious work.  

According to Internet marketing professionals, such as Ogden’s Standard Examiner, there are several steps that you need to think about to achieve online marketing success. These include the following:

Identify Your Audience

You should understand the interests of your target audience. This will let you focus your marketing strategy more effectively and target those who are likely to respond to your call to action, whether it’s to make a purchase, sign up for a newsletter, or contact you for additional information.

To give you an idea on how to identify your audience, simply answer the following questions: What type of your product are you selling? What need does it fulfill?

Create Useful and Engaging Content

One of the best ways to attract visitors and make them stay is by creating a blog for your site. Apart from engaging your audience, quality content can also do wonders for your search ranking and web traffic. Just be sure to post new content frequently to ensure that your visitors will keep coming back. Creating fresh content constantly will also make the impression on search engines that your website is active and that it is, indeed, being updated on a regular basis.

One final note: Always keep track of your campaign. Use any of the metric tools available online to get accurate data about the progress of your campaign. With the right tool, you will be able to check useful information such as how much time visitors spend on your website or how many made an actual purchase. Those figures will also help you determine the adjustments that you might need to make in order to achieve your goals more effectively.

3 Strategies to Implement in Online Marketing

by Admin - on Jun 21st 2016 - Comments Off on 3 Strategies to Implement in Online Marketing

Online Marketing in SanduskyAny business, no matter how big or small, should invest in different online marketing strategies these days. People are relying more and more on the Internet to get the products and services they want. You must have an online presence to be exposed to many audiences you otherwise wouldn’t reach if you only stick with traditional marketing, an expert from More.sanduskyregister.com advised. Here are three online marketing strategies that will benefit your business especially if it’s a start-up.

Search Engine Optimization

Search engine optimization or SEO is one of the most popular online marketing strategies because it provides long-term results to businesses. Once you incorporate the right SEO strategies (link building, keyword research, etc.), you will see your website rise to the top of search results. Your credibility as a business will also improve with the right SEO techniques, so make sure to check everything before launching them to protect your reputation.

Pay-Per-Click

Pay-per-click in Sandusky is a strategy where businesses pay an amount every time a user clicks their ads. It’s considered as an organic way to buy visits to your site, so you don’t have to worry about being penalized by any search engine. Where and to who your ads will appear depend on your industry, business, and keywords you used. Make sure you input the right categories and keywords to reach the right audience.

Content Marketing

Content marketing is necessary because it provides quality and value to your website. No matter how hard you try to improve your search engine rankings, it won’t bear much fruit if you don’t have content that counts. When creating content, make sure it is accurate, interesting, well written, engaging, and informative.

Use these three online marketing strategies and you’ll see an increase in site visitors and, as time goes by, more customers and profit. Working with online marketing experts will also help you improve your campaigns and accelerate growth.

Love Rankings, Love Local, Love Searches

by Admin - on Jun 15th 2016 - Comments Off on Love Rankings, Love Local, Love Searches

Online Product Review in Ontario, CanadaThere’s more to online reviews and customer feedback than just influencing a customer’s purchase decision. Aside from prodding consumers to say “Yes!” to your product, these also impact local searches.

An SEO report from Moz lists online reviews as one of the top factors that influence local search results. If you’re interested in placing your faith in these reviews, here are the best practices to get you started:

What Online Reviews Do

xPosure Solutions, an SEO expert, says the number of reviews a brand has, the review velocity, as well as the diversity of sites, are ranking factors across organic results and local packs. Moz’s survey revealed that “review signals” are bigger than “social signals.” Even Google said reviews play a major role in local search rankings. In fact, it identified three factors:

  • Distance: the proximity of your business listings or matches to what people are searching for. A location’s term serves as the user’s location according to the device’s information.
  • Prominence: focuses on the offline and online prominence of a brand.
  • Relevance: determines how business listings match branded content against what people search for.

Improving Local Search Rankings with Reviews

The first step focuses on Google—particularly, getting your brand noticed by Google. This means claiming business listings with Google My Business. You can also get reviews on other sites, such as TripAdvisor, Yelp, Facebook, Foursquare, and Citysearch.

If improving local search is a priority, keep your eyes on Google My Business. An organized listing offers significant developments in local search performance.

After planting your flag on Google, do the same on other review sites.

Search engines are suckers for online reviews because these determine consumer trust and what you should look for. Experts assume that Google considers the value of reviews because it’s what users look for.

While search techniques continue to evolve, they go back to a simple fact: speak your customers’ language and expect wonders on your search’s performance.

3 Online Marketing Resources That Will Save Your Small Business

by Admin - on Sep 6th 2015 - Comments Off on 3 Online Marketing Resources That Will Save Your Small Business

Online MarketingOwning a small business may be difficult because of the stiff competition in today’s market. That’s why you have to be resourceful when it comes to promoting your business. Sure, you have to spend money to get your name out there, but you can also take advantage of online resources available for free. Below, Digitise My Business shares some of them and how to use them in your online marketing campaigns.

Web Analysis Tools

If you’re new in online marketing and SEO, worry not because there are many web analysis tools that you can use for free. Tools like Google Webmaster Tools, Google Keyword Planner and Google Analytics will help you evaluate your online marketing strategies and measure their effectiveness. With all these, you can find out how to further improve them.

Social Media Sites

Everyone, even business owners, can use the power of social media to their advantage. This platform is so incredibly popular because it allows interaction. As a small business owner, it’s your job to reach your target market and engage them to become part of a community that loves what you’re selling. If you use your social media accounts the right way, you can attract hundreds and thousands of new clients.

Competitor Trackers

It’s also important to know where your competition stands to come up with better, stronger strategies. Not doing this is impractical because more often than not, your competition is also tracking your campaigns. Google Alerts, Alexa and Compete are some of the tools that can help you curb the competition and track their progress easily. Use this information to know which direction to take.

There are so much more you can do to promote your business on the web that doesn’t include spending a lot of money; some are even free. You just have to know how to look for these tools for the benefit of your online marketing pursuits.