Tag archive for ‘Search Engine Marketing’

3 Effective Types of Online Marketing Strategies to Apply

by Admin - on Sep 7th 2016 - Comments Off on 3 Effective Types of Online Marketing Strategies to Apply

Applying online marketingOnline marketing is a must if you want to reach the most number of people and turn them into customers. While traditional advertising methods are still highly effective, there’s no denying that the power of the internet and technological advancements have now given online marketing an edge. Here are three types of strategies that could work well for your business when you do them correctly.

Search Engine Marketing

According to PurpleClick Media, Search engine marketing is the use of various search engines to expose your business website to more audiences. You can use a combination of both paid and organic SEO marketing to get more traffic to your website. It’s important to do keyword research to make sure your sites would rank high for users that actually want what you’re offering. Search engine marketing also involves building credibility to your brand to make sure search engines acknowledge your website as a reliable one.

Content Marketing

Content marketing goes together with SEO marketing because once you have the traffic, content will be responsible for turning those casual visitors into actual customers. That’s why you need to consistently publish content that counts. Every content you post should be relevant, timely, engaging, well-written, informative, well-organized, and shareable. Content marketing will lead to more activities that will lead to more sales and profit.

Email Marketing

Email marketing is important because not all people who end up liking your products and services will remember to visit your site often. By building a mailing list, you can send out newsletters once or twice a week to give your subscribers valuable content, update them regarding news about your company, or inform them about an upcoming event or special offer. This keeps the engagement in check and promotes brand loyalty to your already existing client base.

Apply these tips to effectively carry out these three types of online marketing strategies. Make sure to do them well and consistently to reap positive and long-lasting results.

Apply these tips to effectively carry out these three types of online marketing strategies. Make sure to do them well and consistently to reap positive and long-lasting results.

Search Engine Marketing and Outsourcing to the Philippines Done Right

by Admin - on Oct 16th 2015 - Comments Off on Search Engine Marketing and Outsourcing to the Philippines Done Right

SEOMarketing is an important part of any business venture. Without it, you have no way of letting people know your business exists.

Self-Advertising

Now, there are two ways to do marketing. Either you or your employed team do it yourselves, or you hire a third-party or an advertising agency to do the marketing for you. Of course, you may be tempted to do the advertising yourself since you will spend less. Managing marketing matters is a good idea if your business is very small, like an online shop or a small boutique.

Advertisers Assemble

When it comes to bigger but still small businesses like a restaurant, a clothing store with an actual shop, or a business which sells goods to other businesses, you will need other people. You can assemble a competent marketing team, but you will need enough capital to support your own team. It may perhaps be a better investment to hire an advertising agency.

Philippine Companies

Hiring advertising agencies, or outsourcing, as it is called, may just give you the good marketing you need. You can outsource to many places, especially when outsourcing search engine marketing tasks. You can choose to outsource to companies in the Philippines for example.

SEO Matters

Firstly, search engine marketing is a type of marketing which uses search engines to promote your company’s website. There are many SEO companies in the Philippines you can outsource to. You simply have to be smart about it.

Plan Ahead

An expert on outsourcing SEO to the Philippines cautions that there are many companies that do poor quality work. To avoid that, you have to be diligent in finding the right company for you. The top-rank SEOs in the Philippines are few and far between. The expert advises to plan everything ahead or you will lose money and precious time.

You may have probably heard about horror stories about outsourcing SEO to the Philippines. The expert says it does not have to be that way. You simply have to be smart and patient about it. You will eventually get what you need.