Tag archive for ‘SEO’

Love Rankings, Love Local, Love Searches

by Admin - on Jun 15th 2016 - Comments Off on Love Rankings, Love Local, Love Searches

Online Product Review in Ontario, CanadaThere’s more to online reviews and customer feedback than just influencing a customer’s purchase decision. Aside from prodding consumers to say “Yes!” to your product, these also impact local searches.

An SEO report from Moz lists online reviews as one of the top factors that influence local search results. If you’re interested in placing your faith in these reviews, here are the best practices to get you started:

What Online Reviews Do

xPosure Solutions, an SEO expert, says the number of reviews a brand has, the review velocity, as well as the diversity of sites, are ranking factors across organic results and local packs. Moz’s survey revealed that “review signals” are bigger than “social signals.” Even Google said reviews play a major role in local search rankings. In fact, it identified three factors:

  • Distance: the proximity of your business listings or matches to what people are searching for. A location’s term serves as the user’s location according to the device’s information.
  • Prominence: focuses on the offline and online prominence of a brand.
  • Relevance: determines how business listings match branded content against what people search for.

Improving Local Search Rankings with Reviews

The first step focuses on Google—particularly, getting your brand noticed by Google. This means claiming business listings with Google My Business. You can also get reviews on other sites, such as TripAdvisor, Yelp, Facebook, Foursquare, and Citysearch.

If improving local search is a priority, keep your eyes on Google My Business. An organized listing offers significant developments in local search performance.

After planting your flag on Google, do the same on other review sites.

Search engines are suckers for online reviews because these determine consumer trust and what you should look for. Experts assume that Google considers the value of reviews because it’s what users look for.

While search techniques continue to evolve, they go back to a simple fact: speak your customers’ language and expect wonders on your search’s performance.

Ads Everywhere, Don’t Care: Winning at Mobile SEO

by Admin - on May 18th 2016 - Comments Off on Ads Everywhere, Don’t Care: Winning at Mobile SEO

SEO Company Based in MontrealThe growth of paid search has led many brands and marketers to wonder why they should even pay attention to organic search. They argue that since Google is just showing advertisements anyway, then why not allocate a bigger part of the budget for paid search and be done with it?

If you want to grow your traffic, ignore this suggestion. Organic search may be down, but there are numerous reasons why your mobile SEO efforts should still persevere.

More Clicks Guaranteed

Voodoo Creative, a local SEO company, believes that first organic listings receive more clicks compared to sponsored ones. A study from Mediative, another marketing agency based in Montreal, seconds this motion.

The company’s paper entitled “How Do Consumers Conduct Searches on Google Using a Mobile Device?” reveals that a large part of their mobile click shares ends up with organic search results. Users see paid results, but they often brush these off, focusing on organic listings instead.

Still hesitant? Try breaking it down and you’ll see that the top listings receive 73 percent more clicks.

The Top 4 Matters

The study also compared traffic from above-the-fold listings to desktop results. They reported that users do not click on listings beyond the top 4 results. Apparently, mobile searchers are not fond of too much scrolling. For mobile devices, 92 percent of the clicks are always confined to the top 4 results.

What does this mean for you?

Set your eyes on the first four organic listings; a position on the second page shouldn’t be an option. If so, searchers will not see you, especially on mobile.

Keep Up the Faith

With all these paid search hubbubs, brands and marketers would rather not try anymore. But by putting things in perspective, you steer clear from bad strategic decisions.

Mobile SEO will always be effective. You can still increase your smartphone traffic by 84 percent, especially if you fix mobile-friendly errors.

The greatest marketing campaigns always need the power of two: paid search and SEO. Don’t immediately cut your budget for mobile paid search; think things through multiple times before you make a decision.

Search Engine Tactics: Tips to Get First Page Ranking

by Admin - on Apr 5th 2016 - Comments Off on Search Engine Tactics: Tips to Get First Page Ranking

SEOThere are several things which have to be done to make sure that a website is well optimized. There are two distinct categories of SEO tactics: on page and off page. On page SEO consists of things to do which include catchy titles, meta tags, descriptions, internal links etc. Off page SEO refers to items like networking, backlinks, and submitting articles to directories.

Here are some things that notable SEO agencies right here in San Diego to effectively increase website rankings.

1. Pages titles are very important and creating catchy ones help. Try to be very specific so that the page can get pulled up in searches.

2. Meta descriptions are important too as they offer a synopsis the topic. Try to include keywords here so that search results reflect your page.

3. Meta tags should include all the keywords used in the content of the page. This will help make life easier as publishing platforms take all these and insert it into the HTML format. Publishing becomes much easier.

4. URLs are also important. Try to keep these short and use targeted keywords and keep it simple.

5. Body tags play an important role too. Make sure to keep paragraphs of content short so that it is easy to read and give them headings. Tagging headings makes it easier for crawlers to differentiate content.

6. Keywords are very important too. Make sure to include them throughout the article and not use them excessively.

7. Images help in making content and a site appealing. Use the right images and use them well so that pages get the maximum visibility. Image descriptions help to increase their value.

8. Internal links to other pages on your site makes it easier for visitors to navigate but also to find all the information they need. Make sure to optimize your site so that it is crawler friendly.

These are just a few of the ways that you can improve the on page visibility. Used in tandem with good off page tactics, you can improve page rankings dramatically.

Pounding to the Top: Why Marketing Needs Hashtags

by Admin - on Feb 12th 2016 - Comments Off on Pounding to the Top: Why Marketing Needs Hashtags

Social Media in PerthWhen social media became culturally relevant, Internet language flourished. It is universal, incomprehensible at times but mostly, influential. Everybody likes using LOL’s and ROFL’s, emoji’s and other popular Internet expressions. Specifically, they enjoy using hashtags. No other form of Internet language has taken off quite like this wrongfully renamed sign.

Avid social media users remember the first days of hashtags when it was exclusively a Twitter thing. Then, it made the leap to Facebook and people rowed why it does not belong there. The hostility died down and from there, the hashtag became a social media phenomenon.

Simple But Effective

The proliferation of hashtags across all social media networks is unprecedented, according to online marketing company SEO Perth. Yet, its only discernible use is to categorise tweets, posts and shares. Its popularity, however, is rising and soon enough it jumped ship to other purposes.

In the world of marketing, exposure is king. The more people know about a product or service, the better. With social media, it is easier to promulgate a commodity to certain or broad set of customers. Then, hashtag happened and became popular. As a result, more people grew to like it up to a point that its presence meant higher customer engagement.

Across the Board

Hashtags are evident in all popular social media sites. It is utilised profusely in Instagram, the photo-sharing network. While it is unruly to use multiple hashtags, IG users do not mind using five in each post, or 11. They came to this conclusion with an attractive study that observed users with less than a thousand of followers, something that encourages new users.

Facebook, the most populous social media site, is also a fan of the hashtag. It is a little hard to categorise how FB users use hashtags, but rest assured there are plenty of those who do.

Social Media Marketing

It would be wise to be active on social media – namely those looking to sell or be famous. Active profiles are virtual avatars of real people and are a lot of them online and browsing at any given time. Therefore, the potential amount of customers can be up to thousands if the marketing is right.

There has been no alternative for hashtags and no other sign is ripe for the public to use. Furthermore, it already is in an Internet user’s psyche. That makes it very hard to replace and a prime tool market in a deeper, more suggestive sense.

Generate Compelling and SEO-Friendly Content with These 4 Tips

by Admin - on Dec 22nd 2015 - Comments Off on Generate Compelling and SEO-Friendly Content with These 4 Tips

Digital MarketingThe world of digital marketing has placed great emphasis on search engine optimisation. Experts believe that by optimizing the placement of your website on the rankings of search engines, your marketing and promotional activities are guaranteed to be on-target.

However, the main thing to understand is that SEO activities are not the be-all, end-all of the digital age. And while every Singapore SEO company is doing huge efforts, how do you optimise your own SEO activities?

PurpleClick Media discusses this below.

Know Your Target

Before you can really begin with all that SEO stuff, it is imperative that you know who your target audience is. Check again on your reasons for doing an online marketing campaign. Are you here to sell a product or introduce a service? Or are you simply here to generate awareness for a particular concern? Either way, you definitely have an intended reader in mind. You have to be clear about this so that your SEO activities will be the embodiment of their unique characteristics.

Research Your Keywords

For SEO to work, you need to identify the exact keywords used by your target audience. You also need to place these keywords or keyword phrases in strategic locations in your article or post. Generally, a keyword is more likely to be noticed by search engines if it is placed in the title as well as the first sentence of your article. Putting it in the last sentence can also help.

Write Compelling Articles

Knowing your intended audience is imperative to writing compelling content. Your audience needs to feel that what you wrote is something that they can easily relate to. This creates the early building blocks to the establishment of your website’s credibility and trustworthiness. Your target audience comes to you expecting to gain something. If you know them enough, you can easily identify this something and give it to them.

Make Your Article Count

While a short informative article is great for people who simply do not have the time to read a novel, research shows that search engines prefer those that are written in-depth. Strive for at least 1,500 words. If not, 500 will work for now.

There are other things that you can do to be a better SEO writer. However, knowing your audience and keywords and writing in-depth compelling content for them more than makes up a good majority of your SEO efforts. Now, all you need is to link your site across the Internet.

Thinking Long-Term is Key to Your SEO Campaign’s Success

by Admin - on Nov 5th 2015 - Comments Off on Thinking Long-Term is Key to Your SEO Campaign’s Success

SEOWhat many people tend to forget when planning their search engine optimization (SEO) campaign is thinking about the future. A lot of them hire experts based on the task at hand, not thinking about the bigger picture. Although it is important to stay updated to all the trends and changes in the industry, always going for quick fixes can be more expensive in the long run.

Quality vs. Quantity and the Trendy

Quantity is important in the world of SEO, and so are the trends. The greater your reach is, the more exposure your website gets. Following trends keeps visitors interested, since they want to know what’s currently “in,” and giving them up-to-date information makes them want to keep coming back. But, in order for both quantity and trendy to really bring in the desired results, they need to be of great quality.

Incorporating Quality into Quantity and Trendy

Quantity is all about delivering as much information as you can to readers. Trendiness means keeping abreast of what is currently going on. To ensure quality in both, your posts should be easy to understand, direct to the point, unique, well-researched, and answers the why’s, what’s, when’s, and how’s of your visitors.

Quality Means Not Rushing Things

The success of your SEO campaign will not happen overnight. It takes time to study and research your market. You need to spend time building your online authority. Yes, there are some tactics that can boost SERP ranks quickly, but these are illegitimate and search engines can spot them just as quickly, and once they do, expect to be penalised or even banned.

Prioritise quality in all parts of your SEO strategies, and you can expect to be on the good side of major search engines, pushing the likelihood of your website’s longevity to the top.

Search Engine Marketing and Outsourcing to the Philippines Done Right

by Admin - on Oct 16th 2015 - Comments Off on Search Engine Marketing and Outsourcing to the Philippines Done Right

SEOMarketing is an important part of any business venture. Without it, you have no way of letting people know your business exists.

Self-Advertising

Now, there are two ways to do marketing. Either you or your employed team do it yourselves, or you hire a third-party or an advertising agency to do the marketing for you. Of course, you may be tempted to do the advertising yourself since you will spend less. Managing marketing matters is a good idea if your business is very small, like an online shop or a small boutique.

Advertisers Assemble

When it comes to bigger but still small businesses like a restaurant, a clothing store with an actual shop, or a business which sells goods to other businesses, you will need other people. You can assemble a competent marketing team, but you will need enough capital to support your own team. It may perhaps be a better investment to hire an advertising agency.

Philippine Companies

Hiring advertising agencies, or outsourcing, as it is called, may just give you the good marketing you need. You can outsource to many places, especially when outsourcing search engine marketing tasks. You can choose to outsource to companies in the Philippines for example.

SEO Matters

Firstly, search engine marketing is a type of marketing which uses search engines to promote your company’s website. There are many SEO companies in the Philippines you can outsource to. You simply have to be smart about it.

Plan Ahead

An expert on outsourcing SEO to the Philippines cautions that there are many companies that do poor quality work. To avoid that, you have to be diligent in finding the right company for you. The top-rank SEOs in the Philippines are few and far between. The expert advises to plan everything ahead or you will lose money and precious time.

You may have probably heard about horror stories about outsourcing SEO to the Philippines. The expert says it does not have to be that way. You simply have to be smart and patient about it. You will eventually get what you need.

SEO and Your Target Market: Fostering a Good Relationship

by Admin - on Sep 25th 2015 - Comments Off on SEO and Your Target Market: Fostering a Good Relationship

seoA small business has a tougher time establishing a connection with their target audience; this is the reason hiring an SEO services provider is important. Apart from an increasingly congested market, there’s also the competition with larger companies that already have the trust of your prospects.

Your business’s website is your face on the Internet, but there’s more to just detailing what you do and filling it up with relevant business information.

Carving a Niche

Perhaps the most important reason to invest in an SEO Company is their ability to help you carve a niche in an increasingly congested market. A well-optimised website gives you a big advantage, allowing you to better reach your prospects and avoid intense competition against other small businesses and larger companies.

The right keywords and links play a big role in driving targeted traffic and ranking your website at the top of the search engines. Local SEO, for example, allows you to target customers that are looking for a business like yours in a specific area. Apart from avoiding direct competition with larger companies, it also allows you to build a loyal customer base.

Social Media Marketing

SEO can also take the form of social media marketing; it is fast becoming one of the most important strategies that small businesses and larger companies alike make use of. The most obvious benefit of this is increased brand recognition; a share and a like go a long way, and they may even be more effective than word of mouth.

Social media marketing allows you to talk directly to your customer base and more importantly, find out what they want out of your business and the products and services you provide. It also makes your business more approachable, further increasing brand loyalty and trust.

Even when you’ve established a foothold on the online market, you can still utilize SEO to maintain and further improve your connection and relationship with your customer base. Spare no expense and look for the best SEO company in Australia that will provide you with extensive SEO services that’ll help you stay ahead of the competition.

Get Those Millions of Online Visitors with Effective Content Marketing

by Admin - on Sep 13th 2015 - Comments Off on Get Those Millions of Online Visitors with Effective Content Marketing

seoThere was a time when digital marketers view content as something relevant in SEO, but not as much as link building. Times have changed, though. Old-school techniques did not yield the needed results and even exposed companies to penalties from search engines. With the evolution of SEO, content emerged as king. Many website owners and search marketers are now focusing on developing their methodologies based on content strategies.

Identifying Content

In SEO terms, content means any creative tool that businesses or site owners use to deliver relevant information with the aim of providing user experience. It educates, entertains, and attracts visitors and potential customers. With high quality, original content, you can expect your site to gain increased levels of visibility or traffic. This, in turn, may lead to the response you may desire.

As the Chicago SEO strategists of C1-Partners.com explain, content may come in any of the following forms:

  • News or feature write-ups
  • Blog posts
  • Product pages
  • Videos
  • Pictures
  • Infographics
  • Slideshows
  • Directories
  • E-books
  • Brochures or sales pages
  • Product FAQ’s
Developing a Content Marketing Strategy

Simply coming up with content may not be enough to achieve your online marketing goals — you need to develop a content strategy with all the key inputs of SEO. The use and choice of keywords remain a vital element in your strategy. Organize your content to make it appear logical and ensure it provides good user experience.

Promoting Your Content

Search marketing experts know how to promote your content and ensure it will align with your objectives. They may integrate different strategies, such as maximizing on-site and off-site promotions, using social media, and sending newsletters.

“Content is King”

No amount of SEO strategies will put you on the top without the right content. Work on your content and provide the right message to increase the number of visitors going to your site.

PPC Investment: Optimizing Online Advertising

by Admin - on Jul 17th 2015 - Comments Off on PPC Investment: Optimizing Online Advertising

Online Advertising

Social media sites made an adjustment in their cost-per-click ad charges in July 2015. With this change, their clients will only pay when a netizen clicks an ad to directly visit an online store. Before, they collected automatic fees when users clicked to simply like or comment on the post.

This is good news since you want to maximize your online marketing efforts at an affordable price. Look at effective ways to optimize your pay-per-click (PPC) plans.

Keyword Matching

C1 Partners says that PPC, like SEO, can help companies reach their full potential. To do this, set keywords to match your specific target market. In this way, your ad will not show up in unrelated searches. With the right keywords, don’t worry about paying for clicks that don’t convert.

Mobile Clicks

There is a rise in the number of clicks from mobile users in 2014, and 2015 shows signs that the trend holds. Upgrade your systems to encourage customers to click your ads and visit your e-store. Creating ads designed for mobile gadgets will boost the amount of clicks you get. Don’t forget to place site links in your ads.

Search Placing or Content Positioning

Your ads may be part of search engine results or as side content in web pages. Both options are good as initial e-marketing moves when you customize keywords that fit each strategy. However, you must remember to choose only one ad network to get a consistent set of relevant results worth your payment.

Ad Rating by Location

Studying how ads fare in different places and times will inform you of important business trends. Make adjustments to audience targeting and timing. PPC campaigns in San Diego, California, follow these trends.

Your PPC investment is an asset when you make the right choice of keywords, network, and clients. Use this with SEO for increased profits—fast.