Web Design Team in MelbourneIt’s been said that web design is both an art and science. Its artsy aspect refers to organisations projecting a mostly visual representation of their brands online. Combining various aesthetic concepts turn good-looking websites into artworks in their own right. The scientific part, on the other hand, involves the link between web design services and psychology. It means that webpage creators must know how their users think and prefer certain things related to their experience.

Building Trust

Web users know which websites are worth their time and which ones aren’t. They won’t linger on a seemingly bogus page when they see it. Organisations should make their websites convey trust to visitors. Familiar tricks can make this work, like ensuring that on-page content is well-written and putting conventional design elements like the logo, contact details, and menu in the right places.

The aforementioned elements must be added proactively. If they’re prominent enough, they’ll immediately convey the purpose of each page within the website. This is the easiest way to gain web users’ trust. People want to know how things work, and what they’ll get out of something if they interact with it.

Colours Make Life Lovelier

It’s a fact that colours influence human thoughts, attitudes, and emotions in varying ways. Just think of how red conveys a sense of romanticism, or how blue/green makes you feel calm and composed. The same concept plays a huge role in web design.

When creating a website, colour has something to do with the brand firsthand. For instance, a company like Coca-Cola can’t use any other colours besides red and white. Such hues, after all, have defined their brand for decades. Designers also have to work according to users’ preferences. Women, for example, don’t like grey, orange, and brown. Blue, green, and purple is what they want. Men share the same affinity for blue and green but have a more profound preference for dark colours such as black.

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Lots of other things factor into web design psychology, but the two above should be any creator’s main focus. Web design is all about working with users and not against them, while also giving them a good helping of modern art.