Outdoor SignsOutdoor signs are meant to ‘scream’ at passers-by and grab their attention, even if it’s just for a few seconds. It’s their job to try and draw interest into an establishment in a conventional way. Effective business signage, however, requires the combination of multiple design concepts which work with each other perfectly. That said, a catchy line of text alone wouldn’t cut it, and leading sign companies will definitely agree.

Color Power

The purpose of color schemes in terms of business goes way beyond acting as some sort of I.D. People are psychologically affected by the colors that ads present to them, making the choice of color palette for designs and graphics incredibly vital. Colors alone can greatly affect shopping behavior, as it has been proven that impulse shoppers react to loud hues; while cautious shoppers tend to choose more subdued ones.

According to a research to determine how consumer behavior relates to colors being used on products, buyers heavily use visual stimulants over others like odors or texture; making a massive 93 percent of their purchases based on that alone. Color is the biggest factor in all of this. So, there’s little room to play favorites when it comes to designing outdoor signage—the science of colors should largely help dictate the final choice.

Which Colors Strike the Hardest?

Face it: some colors are just better than others at capturing attention. The single best one is red. Since it’s almost impossible to miss out on something that’s red in color, it’s used for warning signs like stop lights or fire alarms. In business, you rarely see “sale!” signs in a different color. Red has been known to stimulate appetite, making it perfect for restaurants and other culinary-based services.

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Yellow is the second most attention-grabbing color, and is considered the most visible to the eye. Be wary of using yellow, however, since too much of it can overstimulate the eye and cause irritation. Used in moderation, yellow can exude cheeriness, optimism, and an overall feeling of happiness. This is why along with red, yellow hues are good for promoting restaurants and the like.

There’s a reason anything neon is considered popular right now, especially for younger people. A few examples of neon hues include hot pink, lime green, vivid yellow, or bright orange—colors that can be considered really loud. Young people are especially attracted to neon because at their age, their it’s still fairly easy to grab their attention.